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ABOUT THE SHIPYARD

The Shipyard is a leading, independent agency that builds performance-driven brands audiences cant help but love.

By applying modern mindsets to established models, we fuel brand and marketing decisions that are more courageous and more validated.

Our ability to align bold creativity with individual consumer motivations lets us do more than hope for brand love we methodically engineer it throughout the consumer journey. Thats how we activate the synergistic power of brand building and performance marketing.

Engineering Brand Love through the courageous ambitions of our people and our clients.

The agency has significant momentum and is on a roll with new business. Our team continues to expand across four cities (Columbus, Newport Beach, Sacramento, and San Diego) and were still growing. Come join our team!

SUMMARY

We are looking for a smart, experienced, and motivated Performance Marketing Planner to join our Columbus team.

The role of the Performance Marketing Planner is to be the day-to-day steward of paid social media for assigned brands responsible for leading campaign development, activation, and innovation. The Performance Marketing Planner is expected to apply their social mastery to deliver against the clients goals. They will work closely with their teams in the development and communication of all strategy while owning tactical execution.

This is a hybrid work from home/office position (in-office attendance is required on Tuesdays & Thursdays) and the candidate must live near Columbus, OH(link removed)>

At The Shipyard, we know that it's your unique talents, backgrounds, and perspectives that make you who you are, just like our team, who come from various career paths and experiences. We believe we can't be truly diverse without bringing your most authentic self to the agency.

Studies show that people from marginalized communities may not always apply for positions if they don't meet every single requirement in a job posting. At The Shipyard, we encourage you to apply even if you don't meet all the requirements. We believe that your passion for what we stand for our values and purpose is just as important as meeting every checkbox.

WHAT YOULL DO

• Responsible for gathering the research and data needed to formulate tactical plan development and recommendation for client delivery.
• Provide direction to Analyst for purposes of campaign structure and keyword and ad copy development.
• Responsible for final QA before delivery to client.
• Responsible for presenting recommendation, soliciting feedback, and executing paid media campaigns.
• Ultimate oversight for all day-to-day budget and billing activity.
• Review paperwork necessary for purchase authorization and ensure vendor counter signature is received.
• Primary party responsible for QA of trafficked approved plan into social platforms.
• Primary party responsible for QA of all campaign components prior to launch (dayparting, bids, budget, targeting parameters).
• Responsible for social campaign management of budgets, pacing and bid adjustments.
• Responsible for recommending campaign adjustments based on performance trends.
• Responsible for client communication of performance and competitive landscape.
• Development and recommendation of optimizations and/or testing plans.
• Responsible for campaign reporting and developing strategic insights with clear actionable items.
• Lead client status and reporting calls, including presentation of reporting.
• Primary contact for resolving all billing discrepancies in partnership with client strategy and billing reconciliation team.
• Mastery of all relevant tools for reporting, analytics, and competitive analysis - bid management platforms
• Responsible for timely response to daily communication regarding campaign level inquiries (client, vendors, internal).
• Maintain professional, productive rapport with sales representatives/media vendors.
• Demonstrate creativity and agility when problem solving.
• Successful completion of training programs and requisite certifications.
• Responsible for contributing to development of agency level POVs on industry happenings.
• Primary party responsible for customization of agency POVs for individual clients.

WHAT YOULL BRING

• 2-3 years of work experience as a Media Planner or similar role in Advertising, Marketing, or related field
• Excellent written, verbal, and interpersonal communication skills
• Presentation skills are a must
• Demonstrated critical thinking and problem-solving skills
• Excellent project management and organization skills
• Ability to work successfully with teams on multiple projects under tight deadlines
• Demonstrated expertise in core MS Excel functions (vlookup, pivot tables, data visualization)
• Mastery of social platforms
• Proven leadership ability
• Collaborative approach/attitude

WHAT YOULL GET

• The overall target range of base compensation for this role is $65,000 - $75,000. Compensation offered will be determined by additional factors such as location and experience.
• Open PTO
• Flexible work hours and remote work
• Paid holidays + holiday closure between Christmas Eve and New Years Day
• Company-paid medical, dental, and vision insurance
• Life insurance and disability benefits
• 401k program with employer matching
• 6 weeks paid parental leave
• Employee bonus referrals
• Dog-friendly offices
• Company-provided snacks and beverages (yes, beer/wine included)
• and lots more!

REQUIREMENTS

• Must be authorized to work in the U.S. without the need for visa sponsorship.