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1. Proven experience as a PPC executive

Experience in data analysis and reporting

2.Knowledge of SEO and digital marketing concepts

Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred

3.Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.

4.Launch and optimize various PPC campaigns

Oversee accounts on search platforms (e.g. Google AdWords, Bing)

4.Be involved in keyword selection and audience targeting

Monitor budget and adjust bids to gain better ROI

Track KPIs to assess performance and pinpoint issues

Produce reports for management (e.g. dashboards)

5.Write attractive and concise copy for adverts

Suggest and develop new campaigns across multiple channels.