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SEO Specialist Essential Skills

• Proven success in link building and viral strategies
• Experienced with content outreach.
• The ability to deploy an effective local and long-tail search strategy
• A deep understanding of mobile strategy and how it relates to SEO
• Experience in building inbound organic search traffic and improving SERPs
• A background in creating reports showing web analytics data and site evaluations
• An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
• Experience with Googles Keyword Tool
• A functional understanding of HTML and CSS
• Familiarity with the best tools in the trade

SEO Specialist Roles & Responsibilities

• Create and execute link building strategy
• Develop optimization strategies that increase the company's website search engine results rankings
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
• Work with editorial and marketing teams to drive SEO in content creation and content marketing
• Expert in Keyword suggestions (long-tail keywords)
• Research and implement search engine optimization recommendations

Determine measurable goals that demonstrate improvement in marketing efforts