Report this job

---

What is the problem? *

Incorrect company
Incorrect location
Job is expired
Job may be a scam
Other

The hotel and lodging industry is vibrant, innovative and full of dynamic opportunities for upward mobility. Among its most important assets: its people. The AHLA Foundation, the charitable arm of the American Hotel & Lodging Association, is dedicated to the industrys workforce providing impactful programs that support the recruitment, retention, development, and advancement of individuals in hospitality. We are a nimble, entrepreneurial organization poised for continued growth.

Position Summary:

Reporting to the AHLA Foundation President and collaborating closely with the Associations marketing and communications department, the Sr. Director of Impact Marketing & Communications will lead the development and execution of all AHLA Foundation marketing and communications. The Sr. Director is responsible for crafting and executing a comprehensive marketing and communications strategy that consistently supports the organizations funding and programmatic impact goals in effort to increase visibility of the AHLA Foundation among various stakeholders, including current and prospective donors, external partners, media, local communities, and the hotel industry.

Responsibilities:

• Lead the development of a comprehensive marketing and communications plan in line with the organizations objectives.
• Lead press strategy/media relations and cause marketing initiatives that grow awareness of AHLAFs program impact and spur donor activity.
• Draft press releases and media briefs for press interviews.
• Manage and maintain all digital channels (website + social media) to ensure information is accurate, current, and relevant.
• Further grow and diversify network of followers.
• Partner and collaborate with hotel brand communications teams on key initiatives.
• Work closely to align with the Associations marketing and communications team to streamline enterprise communications.
• Grow and develop marketing and communications team members.
• Oversee messaging and content development that clearly demonstrates the organizations value to the AHLAs industry members, its people, donors, and program partners.
• Support the VP of Advancement in running the industrys nationwide career pathways recruitment marketing campaign.
• Lead thought leadership strategy, including the development of talking points for external speaking engagements.
• Manage external creative and agency vendors and related budgets.
• Other duties as assigned.

Requirements

Education and Experience

• College degree in related field or equivalent relevant experience.
• Minimum of 7-10 years of experience in social impact or cause-related marketing and communications.

• Demonstrated experience developing marketing and communications plans; direct experience with cause-marketing a plus.
• Demonstrated experience crafting social impact messaging and positioning.
• Minimum of five years of experience directly managing multiple vendors and associated project timelines and budgets.
• Background in agency and non-profit settings preferred.

Skills and Attributes

• Superior oral, written, and interpersonal communications skills that show an understanding of target audience individual donors, external partners, Association members, and media.
• Team player with a high level of professionalism, self-motivation, and emotional intelligence.
• Ability to think holistically and big picture, develop and articulate strategies, and effectively execute tactical plans.

• Ability to work collaboratively across internal departments, and with senior executives within the Association and externally.
• Demonstrated ability to effectively and comfortably interact with a diversity of audiences, such as press, senior leaders and employees within the industry.
• Detail-oriented with exceptional organizational and time management skills; ability to multi-task and self-direct prioritization of work assignments.
• Strong project management skills.
• Computer and software knowledge (Microsoft Office Suite, WordPress, social media management applications).

Other:

• Domestic travel required.
• Position located in Washington, DC area.
• Hybrid - 3 days in office (Mon-Wed. or Tue-Thurs.).
• Salary: $115,000-$130,000

AHLA is an equal opportunity employer. We encourage you to apply even if your experience is not a 100% match with the position. We are looking for someone with relevant skills and experience, not a checklist that exactly matches the job description. We want to help you grow and in return, you help us grow into a stronger, more inclusive organization. We celebrate diversity and are committed to creating an inclusive environment for all employees.

EOE

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home
• Free Food & Snacks