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Joseph Phelps founded his winery in the heart of Napa Valley in 1973. 50 years later, the wines of Joseph Phelps Vineyards are recognized around the world for their top quality. Joseph instilled the values of excellence, growth, respect and gratitude in everything that we do. Acquired by Moet Hennessy in the fall of 2022, Joseph Phelps Vineyards is poised to embark on the next 50 years of history, dedicated to producing the highest quality wines and to improving the quality of life by helping people re-connect with family, friends and the earth.
SUMMARY: The Director of Hospitality and DTC is responsible for the strategic planning as well as the management and execution of all activities related to Hospitality and DTC. Joseph Phelps Hospitality and DTC, through interaction and events at the Home Ranch, Phelps Preferred Wine Club, and eCommerce, strive to go beyond sales and education and to build lasting relationships. It is our goal to provide to our all our guests unique experiences with engagement and access to the wines of Joseph Phelps.
The Director of Hospitality and DTC will be accountable to continue the growth of our DTC business ensuring all DTC channels deliver a luxury brand experience, while simultaneously achieving monthly sales targets and customer acquisition goals.
The Director of Hospitality and DTC is a member of the Phelps Senior Leadership Team, working together to develop the annual and long-term strategic business plans for Joseph Phelps Vineyards. The position reports directly to the Executive Chairman of Joseph Phelps Vineyards.
DUTIES AND RESPONSIBILITIES:
Collaborate with the marketing team to ensure all work is aligned with overall brand and campaign plans, product segmentation, and marketing and content insights.
Maximize advertising, messaging, and promotions of all Hospitality and DTC activities: wine tastings, wine club, private events.
Manage the Hospitality and DTC budgets to deliver the overall strategy including, managing costs and hitting sales and net revenue targets.
Redesign current organization to optimize omnichannel synergies.
Lead the team to build an environment of mutual trust, respect and cooperation.
Lead retention, promotion, and CRM strategies to drive engagement, increased customer return rate and repeat purchases. Ensure that all guest data is entered into the CRM data base.
Hospitality
Partner on the strategic and tactical planning for transforming our Home Ranch.
Develop and maintain strong relationships with consumers, key accounts and industry partners.
Engage and mobilize Moet Hennessy sales partners to communicate brand strategy, vision, sales tactics, as well as drive enthusiasm for the brand.
Phelps Preferred Club
Develop customer acquisition strategies to drive awareness, traffic, conversion and revenue growth.
Develop innovative approaches to offering Club members unique activities and experiences which allow them to engage directly in the broad world of grape growing, winemaking and farming.
E-Commerce
Produce and analyze data for all areas of the business including Sales, Social KPIs, email campaigns, to effectively measure and benchmark DTC performance.
SUPERVISORY RESPONSIBILITIES:
This position directly manages the following persons:
Director of Hospitality
Customer Service Manager
Inventory Manager
eCommerce Manager
Requirements
QUALIFICATIONS and EXPERIENCE:
Bachelors degree in hospitality management or business is a plus. Masters degree preferred.
Knowledgeable and keeps a current perspective on global trends, systems, practices, and equipment in food, wine, and luxury experiences.
Ten or more years of previous related experience at a managerial level.
Sommelier certification highly desired.
Highly energetic, strategic, visible, front facing, and innovative leader.
Strong entrepreneurial spirit.
Proven track record and desire to exceed guest expectations in a luxury environment.
Commitment to excellence and high standards.
Expanded knowledge of wines and wine production, preferably with previous extensive high end/luxury restaurant/trade experience and/or experience as a sommelier or wine director.
Passion for wine and the wine industry.
High level of proficiency with MS Office programs including Word, Excel, and Outlook. Commerce 7 and TOCK experience a plus.
Ability to resolve conflicts in a mature, calm, and professional manner.
Excellent organizational and multi-tasking skills. Strong planning skills, strong mentoring skills and excellent ability to delegate tasks and responsibilities.
Enthusiasm, focus, creativity, and a positive outlook.
Ability to manage priorities and workflow.
Professional appearance and demeanor.
Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm.
Excellent customer service skills.
Coaches team to enrich peoples lives by creating memories and storytelling.
PHYSICAL/MENTAL REQUIREMENTS:
While performing the duties of this job, the employee is frequently required to do the following:
Walk and stand for prolonged periods
The ability to speak effectively before groups of people.
Understand and respond to a culturally diverse population.
WORK ENVIRONMENT:
We strive to provide and nurture a professional environment where employees respect and care for each other.
We want our employees to be curious and continually learning.
Work is mainly performed in an office environment or in a tasting room, with frequent outside tastings and dining events, as weather permits.
Salary Range: $175k- $185k + 20% Target Bonus
Benefits
Perks & Benefits:
- 13 Paid Holidays
- Vacation & Sick Time
- Paid Wellness Day and Monthly Wellness Stipend
- Annual Bonus
- "Farm Fresh to You" membership
- Comprehensive Health Benefits: Medical, Dental and Vision
- 401K match
- Annual Employer Gift
- Generous Employee Discounts
- Employee Wine Program
Joseph Phelps Vineyards
