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Job Description
Job Summary: About the Role:
This is a revenue generation role where the incumbent will be responsible to sell our advertising solutions to media agencies and marketeers for Star Bharat. The position holder will be responsible for maintaining relationships with a designated set of key strategic accounts and identifying new accounts to maximize revenue from them through sale of commercial time and branded solutions.
Context:
Star Bharat positions itself as a one stop destination for Romance with Love! A source of life, a beautiful feeling, a universal language that cuts across age, gender & culture with this beautiful emotion. The new positioning represents the emotion of following one s heart, aims to encourage viewers to fall in love and express themselves.
Key Responsibilities:
Strategic / Policy related KRAs
Develop a thorough understanding of the product, its strengths, positioning, content etc. to be leveraged for pitch impact and effectiveness
Develop a thorough understanding of the industries/categories being serviced as well as unique marketing challenges being faced at each client organization
Network, engage with and build strong relationships across levels at client as well as agency organizations to understand business trends, have direct visibility on upcoming campaigns and revenue potential
Demonstrate thought partnership through a comprehensive understanding of the client and agency organization, their marketing needs, campaign efficiency metrices etc.
Build a strategy to derive maximum revenue for your accounts
Operational / Process / Technology related KRAs
Create, negotiate and close deals that maximize price/market share and deliver on the client s and agency s marketing objectives and expectations.
Map competition (Sales strategy/Programs/Clients) and use market intelligence to develop strategies to maximize market share
Deliver maximum value on deals by collaborating with cross-functional teams across the organization (PRS, Operations) and taking complete ownership of deal execution, client servicing and post evaluations of campaigns
Act as an Account Manager rather than a Seller by providing dedicated account management to develop and nurture strong long-term relationships with key accounts.
Business development to identify new clients
Financial Accountability / Commercial Impact
Accurate monthly revenue projections
Meet or exceed monthly/quarterly/annual quotas
Achievement of CPRP benchmarks and high market share
Continuously identify opportunities for additional revenue sources through non FCT avenues Brand Solutions
Continuously strive to identify opportunities to maximise revenue opportunities
Performance Measures:
Monthly / Quarterly / Annual Revenue
Price / yield
Client Count (Effective coverage)
Accuracy of projections and productivity
Qualifications:
Minimum Qualification: MBA
Total of about 2-4 years of sales experience
Personal Attributes:
Business acumen
Networking and relationship building
Collaboration
Learning agility
Analytical thinking
Result orientation
About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.
Disney+ Hotstar, India s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favorite TV shows and movies to sporting extravaganzas.
With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of story-telling, innovation and an unwavering focus on delivering to the expectations of our audiences.
Join us, and let's continue to inspire a billion imaginations.
Employement Category:
Employement Type: Full time
Industry: Media / Dotcom / Entertainment
Role Category: General / Other Software
Functional Area: Not Applicable
Role/Responsibilies: Senior Executive - Ad Sales, Star Bharat &
SMC Global Securities
