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Hello, Marketing Leaders!

My name is Allen and I am the CEO at GreenDropShip - a dropshipping supplier offering resellers access to over 20,000 natural, organic, gourmet, and specialty products to sell online. We allow Shopify, WooCommerce, and marketplace merchants to import products to their online store and we ship their orders directly to their customers from our facilities located in Los Angeles and Pennsylvania.

Our mission is to build a marketplace that connects emerging natural brands to our audience of online merchants.

We are looking to hire a motivated Head of Marketing who can be responsible for building out our entire marketing department with the goal of jump-starting our 3rd party marketplace. We are seeking out a talented individual who not only possesses strong leadership skills but also has the ability to foster a cohesive team dynamic. The ideal candidate should be able to understand and support the needs of their team while inspiring and motivating them to achieve outstanding results and drive the company's success.

This is a full-time remote position.

Your responsibilities will include (but are not limited to):

• The Head of Marketing would be responsible for building out our entire marketing department with the goal of jump-starting our 3rd party marketplace.
• The first initiative will be to attract vendors to the marketplace. Overall, the duties include:
• Developing and implementing marketing strategies: creating and executing marketing plans to drive traffic and sales on the e-commerce marketplace. This may include activities such as advertising campaigns, social media marketing, email marketing, influencer marketing, and more.
• Analyzing market trends and competition: Monitoring market trends and competitor activities, and applying the data toward marketing strategies.
• Building brand awareness: building brand awareness for the target audience. This may include activities such as creating a strong brand identity, developing messaging, and leveraging content marketing.
• Managing customer acquisition and retention: Focus on acquiring new customers for the e-commerce marketplace, specifically on the vendor side, as well as retaining existing ones. This may involve activities such as CRM, loyalty programs, and customer service initiatives.
• Working with partners: Collaborate with external partners such as vendors, affiliates, and other e-commerce marketplaces to expand the reach and visibility of the e-commerce marketplace.
• Measuring and reporting on marketing performance: track and analyze marketing metrics such as traffic, conversion rates, customer acquisition costs, and customer lifetime value. This data should help with optimizing marketing strategies and reporting on marketing performance.

Requirements

We are looking for a Head of Marketing specifically with these requirements:

• Excellent verbal and written communication skills.
• Has at least 7 years experience in managing marketing teams with an understanding that the role requires the candidate to be very hands-on with many tasks.
• Vast experience in E-Commerce, especially in B2B Marketplaces. (A prior role at Tundra, Faire, Parts Town, Instacart, Spocket, etc. may be very desirable).
• Has experience with ActiveCampaign (or similar).
• Has experience working with Shopify/WooCommerce/Magento.
• Has proficiency in CSS/HTML/Javascript.
• Strong leadership skills with experience managing and developing teams.
• Verifiable track record of developing and executing successful marketing strategies that drive growth.
• Analyze data and metrics to continuously improve marketing efforts and provide insights to the leadership team.
• Bachelor's degree in marketing, business, or a related field. MBA is a plus.
• Work closely with other departments to ensure the integration of marketing initiatives across the company.
• Develop and manage marketing budgets and track the effectiveness of marketing campaigns.
• Collaborate with external partners and agencies to support marketing initiatives.
• Willingness to travel when necessary.

Benefits

Growth Opportunities/Perks:

• 2 weeks PTO (accrues with tenure)
• Medical insurance premiums are 100% paid.
• Profit sharing