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Laundry Service is a full-service marketing agency building relationships between people and brands. We help brands craft a meaningful role in culture across lifestyle, sports, music, technology and entertainment spaces. Our team delivers on strategy, creative, production, media buying and influencer management completely in-house. Laundry Service is a Wasserman company learn more at www.247laundryservice.com(link removed)>

Wasserman powers the business of sports, music, entertainment and culture. We serve clients with exceptional insight, influence and creativity, while making a positive impact on our industry and each other. Founded in 2002, Wasserman represents many of the worlds most iconic sports and entertainment figures, musical artists, brands and properties, empowering them to shape culture and captivate audiences worldwide. We operate globally across more than 45 cities, 23 countries and six continents. For more information, please visit (link removed)(link removed)>

We are looking for a well rounded Senior Strategist with creator experience to join our team in NYC!

We are looking for someone curious and passionate about social media who closely-follows creators and trends (both naturally and with an eye for brand activations) and probably spends too much time on TikTok but were not judging. Your primary responsibility will be identifying and developing creative, impactful ways for brands and creators to work together, from identifying potential partners to writing briefs and working with creators to bring them to life.

RESPONSIBILITIES:

• Identify and ideate ways to tap into culture and trends to bring brand campaigns and messages to life via creators
• Create frameworks and provide inspiration to guide creative thinking, working as part of an integrated team
• Inform all of your work via research and/or partnership with the LS insights team; all recommendations must be rooted in data and/or proof points
• Plan and orchestrate content rollouts in conjunction with broader social content + campaign plans where necessary
• Work alongside the media and analytics teams to ensure paid media support and measurement plans are in place where necessary
• Develop strong relationships and rapport with clients; pitch and present when appropriate
• Proactively contribute to the department by sharing trends, ideas and thoughts on how to improve what we do
• Occasionally participate in new business pitches, bringing your expertise to the table
• Be positive, collaborative and kind

Requirements

• 3-5 years of work in social brand, agency or platform, or a combination thereof
• Demonstrated success in creator campaign development, execution and performance
• Strong communication, writing and presentation skills you can easily express thoughts and insights in a succinct, straightforward manner and are able to articulate recommendations clearly and simply, whether to internal teams or clients.
• Client-facing expertise you are confident in presenting and clearly-articulating work to both internal and external teams

YOU

• Are immersed in the internet you consume and contribute, and overall youre on top of the cultural conversation as it happens.
• Are super-well versed in TikTok, YouTube and Instagram (and Discord and Substack and so on). content types and trends youre aware of the key differences between the platforms and know what works on each.
• Love creative work you bring not just insight and strategic thinking, but ideas to the table.
• Are a resourceful, creative problem-solver who isnt afraid to try something new.
• Are collaborative strategy works with every other department, so understanding and welcoming different points of view is essential to the role.
• Are eager to learn and grow!

Base salary range: $90,000-$120,000 plus bonus potential.

Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each hire.

Benefits

Competitive salary, unlimited PTO, 401(k), and much more!