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About the Job

We are seeking a Social Media Co ordinator for a dynamic and innovative restaurant company. You need to have expertise in Storytelling. you will be responsible for crafting captivating narratives through short videos that highlight the unique aspects of our restaurants, market-wide activities, and chain-wide updates and recognitions.

Key Responsibilities:

• Content Creation: Produce daily short videos for social media platforms (e.g., Instagram, TikTok, Facebook, and more) that document and tell compelling stories about guests, team members, and other Chick-fil-A staff, products, and events.
• Storytelling: Develop creative, attention-grabbing narratives that convey the essence and uniqueness of our restaurant and market-wide activities while making our audience feel connected and engaged.
• Video Production: Oversee the entire video creation process, from ideation and scripting to shooting, editing, and final production. Collaborate with other team members or agencies when necessary.
• Brand Adherence: Ensure that all content adheres to strict brand standards, maintaining a consistent visual and tonal identity while also seeking out opportunities for innovation.
• Audience Engagement: Monitor social media engagement and respond to comments and messages. Continuously analyze data and insights to refine content strategies and adapt to changing trends.
• Cross-Team Collaboration: Work closely with the marketing team and restaurant managers to align content creation with overarching marketing campaigns and goals.
• Recognition and Awards: Create videos that highlight updates, recognitions, and awards, often showcasing the achievements and milestones of our team and the brand at-large.

Requirements

• Bachelors degree in Marketing, Communications, Film, or related field preferred.
• Proven experience in video content creation and storytelling, with a portfolio of successful social media content.
• Proficiency in video editing software, graphic design tools, and a good understanding of social media platforms.
• Strong storytelling skills and the ability to think creatively and strategically.
• Excellent project management and organizational skills, with the ability to meet tight deadlines.
• A deep understanding of the latest trends in social media and content marketing.
• Strong communication skills and the ability to collaborate effectively with cross-functional teams.
• Knowledge of SEO, analytics, and data-driven decision-making.
• Enthusiasm for our brand, restaurant, team members, and community.