Report this job

---

What is the problem? *

Incorrect company
Incorrect location
Job is expired
Job may be a scam
Other

The Marketing team at TSIA is on a mission to innovate how we deliver critical insights that accelerate business success. We are looking for a highly-driven Temporary Senior Lifecycle Marketing Manager to own our lifecycle marketing channel to support ambitious growth objectives. This role will report to the marketing department head.

Responsibilities

• This role will own lifecycle marketing and be responsible for applying CRM marketing strategies and tactics to attract high-quality leads, drive conversion, increase member engagement and lifetime value, build loyalty, and optimize retention throughout the marketing lifecycle

• Set the vision, strategy, roadmap, and KPIs across the full lifecycle, from early engagement to loyalty, at-risk, and cross-sell/upsell, utilizing iterative testing to improve the member experience and increase revenue continually

• Plan, design, and execute omnichannel lifecycle A/B testing experiments to support decisions and drive go-forward strategy + track data to optimize campaign performance, understand the best channels and methods to drive action, and to uncover opportunities for driving increased campaign engagement and conversion

• Define, track, analyze, and report marketing metrics and member engagement metrics used to define success and make recommendations on improvements and optimization

• Build dashboards and reports to monitor campaign activity and impact

• Manage the senior marketing automation manager and ability to manage and build a lifecycle marketing team

• Plan and execute a regular cadence of data-driven campaigns and triggered flows via owned channels (email, push, in-app messaging, etc.), using marketing automation software (including audience selection, triggers, segmentation, etc.)

• Manage campaign execution end to end, including creative development, implementation, QA, and reporting

• Manage daily operations of the email marketing channel, including the execution and deployment of email campaigns, automated flows, transactional emails, and all lifecycle messaging

• Collaborate cross-functionally with product, engineering, and marketing, utilizing member journeys, data, and insights to uncover opportunities for marketing campaign optimization across the customer lifecycle, including audience segmentation and message personalization to drive engagement, boost retention, and increase LTV

• In collaboration with our design and copy team, write briefs and steer the creation of new beautiful and engaging email communications and landing pages that convert, as well as enhance and optimize existing content for our campaigns

• Partner with the digital marketing manager to develop and execute a playbook to leverage paid marketing to drive new memberships, increase member engagement

• Partner with the product to develop the strategy for and communicate new feature launches, product updates, creative assets, and sequencing of user messages across multiple channels

• Partner with sales to develop and execute international CRM strategy at each market level, and determine the right channel mix for each market

• Ensure KPIs directly support TSIA's overall success; interact and build relationships with, and effectively influence, senior leaders on opportunities and impacts related to areas of responsibility

• Ensure all digital campaigns comply with current email best practices, laws, and data privacy policies, keeping the leadership team consulted on these areas

• Inform our technology choices for lifecycle marketing efforts and manage the day-to-day vendor relationships of these efforts

Requirements

• 3+ years of management experience
• 5+ years of B2B lifecycle marketing experience across email, SMS, in-app messaging, and push notifications with a focus on increasing engagement, growing revenue, driving retention, and producing strong ROI

• Experience building campaigns, sending campaigns, segmentation, and reporting

• Proven ability to coach, mentor, and develop team members

• Comfortable using project management software (ClickUp, Wrike, Asana, etc.)

• Hands-on experience with data analytics tools like Amplitude, Segment, and Looker and marketing platforms like Iterable, Marketo, and Vero

• Proven track record of data-driven customer segmentation, A/B testing/analysis, funnel analysis, translating data into insights, producing regular reporting, and optimizing program/channel effectiveness

• Strong analytical skills with examples of tracking campaign performance, key KPIs, and making data-driven decisions to optimize performance and strategy

• Strong strategic acumen and knowledge of CRM best practices are a must

• Have retention marketing program experience, including engagement, loyalty, referrals, or churn-reduction campaigns

• Ability to effectively manage cross-functional relationships and influence decisions up and across organization

• Excellent verbal, written communication, and presentation skills to effectively collaborate in a cross-functional environment (regularly communicating and partnering across product, engineering, design, brand, data, fellow marketers, and leadership)

• Self-sufficient with a high level of accountability: the ability to take the campaign from start to finish, and a strong bias for action and execution

• Thrives in a fast-paced environment

• Bachelors degree in marketing or related field (Masters preferred)

• Experience with HTML/CSS and SQL a plus

Benefits

There are many reasons why we think youll love being part of the TSIA team (like flexible hybrid or remote work options, a great benefits package, professional development opportunities, and unlimited paid time off, to name a few), but here are three we think youll be really excited about:

Were a growth company. Since TSIA was founded in 2009, weve steadily grown year over year, and we continue to see growth as we expand into new markets and add new offerings to our product portfolio. As a privately-owned company, we maintain the advantage of being able to be nimble and dynamic, which empowers employees to make quick decisions, learn from mistakes, and work together as one TSIA team to accomplish our goals.

We work with the biggest and best names in tech. TSIA is the worlds leading research organization dedicated to helping technology companies of all sizes achieve profitable growth and solve their top business challenges. That means when you join the TSIA team, youll have the opportunity to work with tech companies from around the globe and interact with some of the top executives in the industry. And with 80% of the Fortune 100 Tech companies as our members, we have a strong foothold in the industry and are making a big impact.

We value our employees and promote from within. At TSIA, we know that the secret to providing the best experience for our members starts with happy employees. Our company culture celebrates diversity, individuality, and growth, providing you with ample opportunities to showcase your strengths with support for further developing your skills. We understand the importance of a healthy work-life balance, and pride ourselves in creating an ideal environment for you to advance your career come grow with us! To find your role at TSIA, go to (link removed)/careers.

About TSIA

Founded in 2009, TSIA is a privately owned, subscription-based, research and advisory firm that helps technology leaders solve critical business challenges across their entire customer lifecycle.

TSIA goes beyond simply identifying industry trends. Their teams of experts work together to provide the insights, strategies, and tactical plans needed to make data-driven decisions and achieve long-lasting results.

Members gain access to a portal thats customized to their unique business needs. This includes the ability to view a variety of department-specific research, a translation of insights, and the appropriate guidance needed to build a strategy and tactical plan that will help them achieve optimal results. Additionally, to track year-over-year success, members receive a researcher-led benchmark analysis where theyll be guided through the process of setting critical goals and monitoring progress.

TSIA also gives professionals (non-members and members alike) open-ended opportunities to easily connect. They can instantly engage in conversations via an online forum, consult with researchers and peers during webinars and live sessions, and attend in-person conferences where theyll meet TSIA experts along with hundreds of other professionals (including those ranked in the fortune 100) from all around the world.

Location: SD, CA 92127 (Fully remote, or option to work from San Diego office at our company headquarters or in Los Gatos at our secondary office.)