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About Employer Direct Healthcare
Employer Direct Healthcare is focused on giving access to quality & affordable healthcare for our members. We understand and have experienced the challenges of navigating specialized healthcare and we are dedicated to making a change.
We partner with large self-funded employers to create a benefit program for specialized care. We connect with high-quality providers to give our members peace of mind when going into surgery. And we support our members by helping them navigate the tricky aspects of healthcare; whether that be selecting a doctor, scheduling appointments, or following up after a procedure has been completed to make sure our members are feeling better.
About You:
- You have a drive and AMBITION to tackle big problems. Big problems required big ideas and a team that supports new ideas.
- You CARE deeply for your customers. Your customers arent just the individuals using your product. They are the driving factor in your motivation to make a change.
- You thrive in a TEAM ENVIRONMENT(link removed) Collaboration is key in innovation and creating change.
- A DIVERSE environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives & you cherish the differences in each individual that you interact with.
- You are DETAIL ORIENTED, but more so, focus on the execution of your content while balancing a fast-paced environment.
- You understand that PROGRESS is critical to making change. You take the time to celebrate the small and big wins. Understanding that each improvement to a process helps move towards a greater change.
- INTEGRITY guides you in life. Focusing on the truth versus just giving people the answers they want to hear.
If this sounds like you, we would love to connect to speak further about career opportunities at Employer Direct Healthcare.
Please apply to our role & someone from our HR Team will reach out to help you navigate our interview process.
VP of Commercial Marketing Strategy
As an integral senior leader on the Marketing team, you will oversee all Commercial Marketing Strategy and initiatives that drive and support top of funnel brand and product leadership communications. You will be focused on clear articulation of our products and services, you will be comfortable working with cross functional leadership and have a passion for driving transformational change.
You are a big picture thinker. You will have enough strategy and consultative experience to enable you to map out the future needs of healthcare and apply that to how EDH is disrupting the archaic healthcare system with our products and services. Healthcare experience is a plus but not required if you have the right research-based mindset, and data driven in your strategic thinking.
Your skillset will be varied but should include being a successful strategic innovator. Specific experience in commercial / enterprise marketing strategy is required
You are comfortable defining new processes, training and leading teams and working closely with Clients, Sales leaders, and Advisors to validate and implement new strategic vision.
You want to be a part of a company that seeks to change the industry in a rapid fashion and your role will be impactful to that.
Responsibilities & Duties
- Utilization of data analytics / Business intelligence to support your thinking.
- Consultative mindset that enables you to think at a macro level and support in defining and driving the EDH commercial marketing long term and overarching product and B2B strategy.
- Support this with process and systems/tool requirements, and tactics to improve performance and in supporting new business and sales growth.
- Partner and align with Brand and Digital Marketing teams to deliver against established marketing goals and respective KPIs across all target audiences.
- Proactively work closely with Sales teams to effectively implement marketing strategies that support new and existing business growth.
- Establish meaningful commercial metrics and align team operations and processes around driving these metrics and KPIs. Work with the Commercial team to supplement reporting from a marketing success perspective, and eventually calculating ROI against investments into commercial communications by Marketing.
- With support from your team - provide Marketing, Sales and Technical support at conferences, customer sites, digital events, and other specific marketing/sales events.
- Provide consistent market feedback and articulation on healthcare trends, economics, construction, partnerships, and competition to assist in thought leadership content development, as well as sales and product development.
- Partner closely with healthcare Partners and Advisors to ensure that EDHs commercial strategy leverages these relationships and provides an ROI on investments with these partners.
- Provide feedback, materials, and support to the Sales Training team for customer facing training, education programs and internal stakeholder training
- Lead and grow a commercially focused marketing team that balances ideation and execution in their output.
Requirements
- Bachelor's degree in marketing, Business Administration, Science, or field related to job duties. MBA a plus
- 12+ years of experience in healthcare, financial or educational consulting and in-line marketing experience.
- Commercial / Enterprise Sales enablement. Differing industry backgrounds may be in consideration if the foundational experience is applicable.
- A leader who has managed across an organization and grown newly developed team and processes
- Willingness to travel 10-15% if not located within the Dallas area
Benefits
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Short & Long Term Disability
- Life Insurance
- 401k with company match
- Paid Time Off
- Paid Parental Leave
LOCATION: Dallas, TX - Remote/Hybrid available with travel
Employer Direct Healthcare
