Within an organization that is very focused on data-driven decision-making and Growth, the VP of Growth will have ownership from an executive level across every portion of the conversion funnel. This includes Acquisition, Retention, Product-driven Growth, Analytics, and Referral.

 

The VP of Growth will be tasked with managing a small Growth team at the offset, and building and mentoring a fuller Growth team over time. Currently we utilize both in-house and external consultants and agencies to fuel the growth engine. The VP of Growth will work with the founders to decide on and allocate the best combination of resources to maintain Growth.

 

And last but not least, the VP of Growth will be the main team member responsible for company-wide Analytics tracking and supporting the health of the organization's Growth efforts.