Responsibilities Collaborate with stakeholders to define web analytics measurement strategy, KPIs and metrics for reporting needs Ensure the analytics solutions meets business requirements, Report issues with Analytics implementation and Coordinate with respective teams for any required updates/fixes Deliver actionable recommendations to improve and optimize the customer experience Generate reports and provide insights and recommendations based on data Collaborate with requesters/stakeholders to understand reporting requirements, refine/clarify as needed Hands-on Experience with strong knowledge using A e Analytics Suite Working knowledge of Advanced Excel, PowerPoint Good to have experience in SQL and PowerBI Good analytical, troubleshooting, and problem-solving skills Excellent written and verbal communication skills Required Skills Marketing Good to have skills Digital : A e Analytics,PL/SQL,Digital : Microsoft Power BI,Microsoft Excel