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As a business development manager, you'll identify new business opportunities in order to generate
revenue, improve profitability and help the business grow
Your work can involve careful strategic planning and positioning in the appropriate markets, or
enhancing the operation of the business, position or reputation in some way.
You may have a single role in the organization or lead a team of staff. Your work will often reach across
all areas of the business.
Alternatively, you may work across many different businesses, but with a specific focus on either:
B2B (business to business)
B2C (business to consumer).
Responsibilities
As a business development manager, you'll need to:
research and identify new business opportunities - including new markets, growth areas, trends,
customers, partnerships, products and services - or new ways of reaching existing markets
seek out the appropriate contact in an organization
generate leads and cold call prospective customers
meet with customers/clients face to face or over the phone
foster and develop relationships with customers/clients
understand the needs of your customers and be able to respond effectively with a plan of how
to meet these
think strategically - seeing the bigger picture and setting aims and objectives in order to develop
and improve the business
work strategically - carrying out necessary planning in order to implement operational changes
draw up client contracts - depending on the size of company, this task may be completed by
someone else or agreements may not be as formal
have a good understanding of the businesses' products or services and be able to advise others
about them
ensure staff are on board throughout the organization, and understand the need for change and
what is required of them
train members of your team, arranging external training where appropriate
discuss promotional strategy and activities with the marketing department
liaise with the finance team, warehousing and logistics departments as appropriate
seek ways of improving the way the business operates
attend seminars, conferences and events where appropriate
Keep abreast of trends and changes in the business world.
If your business development role is more sales orientated, you may also:
help to plan sales campaigns
create a sales pipeline
increase sales of the business
carry out sales forecasts and analysis and present your findings to senior management/the
board of directors
Develop the business sales and marketing strategy.
What to expect
You'll work in an office environment, but will frequently travel within the day for face-to-face
meetings with customers and other business partners.
It can be challenging trying to create new business opportunities, in addition to the constant
pressure of meeting or exceeding targets. However, business development is quite a creative
role and can be very satisfying.
You may have the responsibility of managing a team and their output.
You'll be expected to dress smartly, especially for meetings, though slightly more relaxed
business casual attire may be acceptable at other times.
Depending on the type of business, overnight or overseas travel may be
Skills
You'll need to have:
tenacity and drive to seek new business and meet or exceed targets
an excellent telephone manner for making initial contact and for ongoing communication with
customers and business associates
interpersonal skills for building and developing relationships with clients
written and verbal communication skills - needed for communicating with a range of people,
both internally and externally, as well as presentation skills
IT skills, including the use of spreadsheets
team working skills and a collaborative approach to work
decision-making skills
the ability to multitask and prioritize your workload
project management and organizational skills
the ability to motivate yourself and set your own goals
negotiating skills
the ability to think strategically
the ability to analyze sales figures and write reports
a flexible approach to work with the ability to adapt to a fast-paced, ever-changing environment
Initiative and the confidence to start things from scratch.
The ability to speak a foreign language is an asset if you're dealing with overseas clients.
Panzer Technologies Pvt Ltd
