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Click here or scroll down to respond to this candidateCandidate's Name
Street Address LinkedInEMAIL AVAILABLE PHONE NUMBER AVAILABLEGeneral Manager/ Business Development ExpertStrategic Market Planning / Global Ventures / Profit OptimizationProcess Improvement / High Growth and Established Organizations / Diverse Products and ServicesSeasoned, ambitious, and results-driven executive with30-year record of achievement developing and directing strategic national and international marketing initiatives in ever-changing, dynamic environments .Equipped with extensive experience in Travel and Tourism industry operations and sales and marketing. Along with guest services management and customer service, complemented by broad-based knowledge in resort operations. Intuitive leader with acute business acumen and expertise in development and market penetration; excel at aligning core business, revenue, and growth goals to enhance ROI. Bilingual professional adept at cultivating an environment that attracts and develops talent, fosters satisfaction and loyalty, and encourages ownership and employee engagement in the workplace. Demonstrated ability to exceed profit targets, cost-effectively develop new projects, and quickly turnaround existing properties.Areas of Expertise:Strategic Planningand ImplementationCost Reduction and AvoidanceTurnaround / Crisis ManagementRecruiting and Staffing InitiativesContract Development / NegotiationsProductivity/AdaptabilityBudget Administration / ManagementInternal Systems and ControlsOperations Analysis / Process RedesignStaff Development ProgramsTeam Building and LeadershipGrowth HackerProfessional ExperienceCosta Baja Resort & Spa to become IHG INDIGO La Paz and May 2021 to presentPuerta Cortes Vacation Rental Condos and Residences.GENERAL MANAGERResponsible for 115 suites Boutique Resort with a Marina and El Cortes Gary Player 18 Golf Course plus management of 38 Condominiums and Villas for the Vacation Rental program. Involved with the full rebranding program conversion to IHG INDIGO Boutique brand. Increased ADR by over 20% and Revenue 28% with events, even during the Covid-19 crisis.The Marine Waterfront Hotel, 89 rooms 4 stars LA Paz, BCS Feb 2020 April 2021ADVISORY GENERAL MANAGERI was Advisor as GM during COVID for positioning the hotel and commercial restructuring. Increase in ADR by 58%, optimization of staff, processes, performance in OTAS + 128%, positioning in Google Analytics + 120% and in Trip Advisor from # 24 to # 12Puerto Aventuras Beach Club Hotel, Puerto Aventuras QRO, Dec 2019 Jan 2020.RE-BRABDING PROJECT ADVISORI was Advisor for Rebranding of OMNI Puerto Aventuras to PABCH. All the management of brand change and administration with the incorporation of operational and commercialization processes for 30 units and F&B centers with increases in ADR of + 57% during the first month of operation. I created the Action plan for regulation with 2,000+ residents in the community of Puerto Aventuras for the use of facilities and F&B centers. Implementation of Training and advice to the executive committee.BAYAM a 5 stars 72 units and 18 floors Condo Hotel.Punta Diamante, Acapulco. Jun Dec 2019GENERAL MANAGER PRE-OPENING ADVISORI served as Advisor and Interim GM for the PRE-OPENING stage for the Hebrew community. The main challenge was to comply with the norms of the Community in F&B and Operation. This is the First project of its kind in LATAM.EDGE196 Sugarland, Texas, USAJune 2018- Jun 2019OUTREACH SPECIALISTEDGE196 is a company of experienced investors and technical experts in the fields of all innovative technologies, business development and Global Startup Ecosystems. We are a catalyst between Startups, Investors, and Service Providers. Responsible for opening avenues to a marketplace in a cross-border ecosystem. Implement the use of the digital share economy to assist young companies to realize their potential for funding +$20M. Co-Created the World Hackathon Series using the Sustainable Development Goals of the United Nations capable for more than 2M entries and potential $1M+ in prizes. Coordinated the plans for on boarding of 120 Global Contributors and participated in Events Generation with Entrepreneurs Magazine, WeWork and Trescon among others.Playa Grande &The Ridge Resort & Spa, by SOLAMR RESORTS Cabo San Lucas, Baja California Sur, MxicoGeneral ManagerJanuary 2017to April 2018Managed 350 Suite Resort with 580 employees, ranked #15 out of 70 properties in Los CabosReview daily revenue analysis to determine cost percentage vs. budget and expenses. Coordinate with the Food and Beverage Director to implement specials, promotions and cross selling. Increase in sales, exceeding goals by 10% with a 46% profit margin after costs, payroll and expenses. Communicate with guests regarding their experience at the resort, and address any concerns or praise they might disclose. Monitor social media reviews on Trip Advisor/Market Metrix/Expedia and RCI and respond to each of them within 48 hours. Understand customer concerns and commit to making necessary operational adjustments to promote a positive experience with each of our guests.Selected Contributions:First Semester results $13.4 Million in sales, Gross Operating Profit of 64% and $8.5 Million, and EBITDA of $350,000.Substantially improved productivity while reducing operational costs.Communications Leader with Guests and Staff regarding Hurricane updates and protocolsGrand Solmar Land'sEnd Resort & Spa by SOLMAR RESORTS Cabo San Lucas, Baja California Sur, MxicoDeputy General ManagerJuly 2016to January 2017Governed the development and execution of resort operations while maintaining the integrity of the Solmar Group.I oversaw the daily operations of all resort departments including Guest Services, Housekeeping and Maintenance. Performed audits and inspections to ensure resort met quality, internal and loss prevention standards. Executed strategic goals, facilitated committee and team projects, and maintained the safety of the resorts for personnel and guests. I recruited, trained and mentored new talent by engaging and designing professional growth opportunities.Selected Contributions:Managed 250 Luxury Suite Resort with 450 employees, ranked #5 out of 70 properties in Los CabosAchieved $14.5 Million in sales, Gross Operating Profit of 56% and $8.1 Million, and EBITDA of $750,000.AMResorts MontegoBay, Jamaica Los Cabos PanamAugust 2014to May 2016Regional Director of Sales and Marketing/ Director of Sales and MarketingDeveloped strategies and campaigns to promote sales of all resort offerings, to include public relations outreach, social media strategies, email marketing, print materials, website content, and internal communicationsLead and directed the development and implementation of strategic sales and marketing plans and initiatives to include, interacting with clients and the media, directing solicitation efforts, securing business, operating information management systems, preparing and presenting statistical and performance reports and managing all financial aspects of the operation.In consecutive roles, Created and executed marketing initiatives and deliverables including print, social, television, email, and billboard. We generated and maintained co-operative marketing sponsorships and partnerships for events and properties programming. Negotiated trade contracts with local businesses, major TTOO sales, and OTA, for advertising and/or co-operative marketing efforts and event support. Leader for three Annual Sales Conferences with 80 participants including all the Sales and Marketing teams plus the GSAs (Global Sales Agents) that represented AMResorts In LATAM, Europe and North America.Initially started as Director of Sales for Secrets Montego Bay properties (Wild Orchid and St. James). Promoted by VP and created a new Region to incorporate their three Los Cabos properties Secrets, Dreams and Breathless. Served as the Task Force Director of Sales for the First All Inclusive Adults Only Secrets in PanamaJamaica tenure Selected Contributions:Tasked with managing an annual budget of $72 Million, and increasing yearly occupancy of 82%.Increased European market share from 15% at the beginning of August 2014 to 25% present day.Increased property visibility and reputation to one of the best resorts on the island.Los Cabos and Panama Selected Contributions:Planned, directed, controlled and implemented all strategies and activities to generate and maximize overall revenues. Utilized marketing techniques, sales, promotion, advertising and public relations that will affect positively on all operating departments of the resort, thereby resulting in a profitable return on the ownership's investment.Recruited the team for the reopening of the Dreams Los Cabos and the first Breathless property in Mexico and managed a team at Secrets that generated over $12M in groups, incentives and conventions.Researched market, reviewed forecasting and average daily rate (ADR), REVPAR Projections and uncovered an error in the brand selected as the new Secrets Panama that had no AM Resort properties; confirmed tour operators and local market could not support the brand, and after five months, the project was paused and the resort temporarily closed for re-branding.Prepared, constructed, presented creative customer proposals, and negotiated contracts on the resorts behalf. Coordinated and followed up with the other resort departments to ensure delivery of superior guest service.Additional ExperienceDirector of Sales & Marketing (May 2012 Jun 2014) SandosFinisterra All Inclusive Resort Sheraton Bijao All Inclusive Resort & Hilton Garden Inn PanamaSales &Marketing-Closer (Nov 2008 Apr 2012) - Fiesta Americana Grand Vacation ClubInternational Group Sales Manager -Top Accounts (Nov 2004 Nov 2008) - Fiesta Americana Grand Los CabosSales Manager (Feb 2003 Oct 2004) - Crowne Plaza Los Cabos, B.C.S.Vice President of Sales and Marketing (2000 2003) - La Paz Hotel AssociationEducation and CredentialsUnfinished Business Administration (MBA), International Business Denver University Denver, COVarsity Soccer Scholarship |
