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Director of Revenue Marketing
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Our Director of Revenue Marketing is an innovative and energetic leader, with the skill for empowering high performing teams and an ability to get things done. Reporting to the CMO, the Director of Revenue Marketing is accountable for creating and executing a scalable marketing strategy to achieve new business and cross-sell pipeline and revenue targets. The Director of Revenue Marketing plays an integral role in driving revenue growth for the company across all channels and geos. This is a highly visible global role in the organization, responsible for the development and implementation of effective demand generation programs with an emphasis on lead generation, pipeline creation and acceleration, nurturing prospects/customers along the buyers journey.

The Director of Revenue Marketing has a proven track record of thriving in rapid-growth environments, to deliver both predictable and sustainable results. He or she has a reputation for creating alignment with sales and the entire revenue organization, inspiring trust based on proven process and metrics. Demand Generation campaign managers, including partner and customer marketing, as well as paid digital/ performance marketing report into this leader.

This role is accountable for KPIs and quotas that align to sales revenue goals and encompass all sources of pipeline generation. Top areas of focus are tracking the impact of marketing programs on pipeline values, average deal size and close rates globally and by segment. Our Director of Revenue Marketing will partner closely with the Director of Marketing Operations to illustrate, optimize, enable and track the activity which will deliver these results.

This role will report into the Chief Marketing Officer and manage a team of 6-8 direct reports.

What youll be doing:

  • Manage all Demand Gen activity on customer acquisition strategy, both net new customers and land and expand cross-sell strategies, and operational marketing plan to deliver on pipeline and revenue targets
  • Oversee both direct and partner marketing strategy planning and execution across a broad partner ecosystem
  • Set organization strategy, staff for scale and develop the skills and career paths of all team members (6-8 FTEs, potentially more)
  • Serve as subject matter authority on engagement, performance, and Return on Investment metrics
  • Provide thought leadership and a point-of-view on where we are engaging and driving growth in the market
  • Oversee all campaign activity including all digital marketing efforts- paid digital activity, and website performance, as well as field marketing and events.
  • Lead and grow a team of marketing professionals to achieve key business metrics including MQLs, sales-accepted-opportunities, and closed business
  • Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline and bookings.
  • Strong partnership with Director of Marketing Operations to drive clear and constant communication of goals and success metrics to the organization to ensure consistency and accountability with end-to-end reporting and analytics
  • Continuously evaluate pipe-to-spend and the performance and cost of acquisition, adjusting demand tactics and strategy accordingly
  • Ensure highly productive relationship with Sales, forging exemplary communication and aligning on campaign and target account strategy. We are one team!


  • 8+ years of marketing leadership experience with demonstrated success in demand generation
  • Worked with technology companies with a Software SaaS based or cloud based offering
  • A track record of successful lead generation, nurture, and integrated marketing campaigns
  • Deep experience with partner marketing strategy and execution
  • Experience driving ROI across a number of channels including SEM, SEO, Social Marketing, Website, Events, Email, Display Advertising and Content Syndication to reach and re-target our audience
  • Robust experience in B2B online marketing tactics and marketing automation tools such as Pardot, Asana (or similar PM tool), Outreach, Drift, 6Sense, LeanData and (link removed)
  • Proven track-record of success in partnering with Sales for common goals
  • Data-driven marketing, demonstrated analytical ability and orientation for detail
  • Must be comfortable with a balance of day-to-day execution and high-level strategy
  • Experience managing global campaigns and localizing marketing messaging and activity as needed
  • Experience managing external vendors and agencies
  • Exemplary work ethic; takes the initiative and thinks creatively to get the job done
  • 10-20% travel required

Performance Indicators

  • Sales Accepted Opportunity Attainment
  • Pipeline Creation
  • MQL attainment and pipe to spend for campaign activity
  • Average time to close and ASP for campaign activity: programmatic, partner, customer and Account Based Marketing
  • Closed Won bookings


Calabrio People are: Open, Clear, Ambitious, Accountable, Collaborative, Consistent

What we value mostworkplace diversity and ensuring an environment of mutual respect. We believe that diversity and inclusion are critical to our success, and we are proud to be an equal opportunity employer. Our commitment is to continue to keep our people healthy, focused, and creative. We've built a company culture where youll feel motivated and truly excited to come to work. Calabrio is driven by the diversity of our talented team members who come from a wide variety of backgrounds and lifestyles. As an equal opportunity employer, we always consider and embrace ALL individuals including what makes them unique. We believe our team members should be happy and healthy, with peace of mind and a sense of accomplishment.

About Calabrio:

Calabrio has joined forces with some of the best minds and most progressive concepts on enriching human interactions through our customer experience intelligence platform. For you, that means working on high-performing innovative teams that combine their incredible ideas in one incredible company.Our team members are offered comprehensive benefits for various life circumstances and needs, great opportunities for career development, and a balanced work-life to achieve personal and professional success (all benefits are subject to eligibility requirements).

Awards & Accolades:

Calabrio has 300 Global Partners, more than 2.25 million agents, and over 7,000 customers worldwide. Weve been doing this for more than two decades and have been recognized by leading independent third parties such as Gartner, Forrester, and G2 Crowd as a leader and visionary. Thanks to the hard work and dedication of every Calabrio team member, we have been recognized by the Star Tribune Top Workplace for 9 years in a row, a 2022 UK Great Place to Work, named one of BCs Top Employers for 2023 and recognized as a top 50 fast-growth company by Minneapolis/St Paul Business Journal.

Calabrio celebrates and fosters a culture that thrives on diversity. We are an Equal Opportunity Employer that prohibits discrimination and harassment of any kind. We provide employees with a work environment free of discrimination and harassment. All employment decisions at Calabrio are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, parental status, or any other status protected by the laws or regulations in the locations where we operate. We celebrate the >40 nationalities of team members that contribute to our success.


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