| Hands-on co-ordination and execution of consumer Microsoft marketing programs. This includes ownership of the build and deployment of various marketing programs including validation and testing. Coordinate with various teams including design, editorial and RM to create a cohesive marketing calendar. Kick-off and drive strategic initiatives with cross functional teams and oversee business case prioritization, timelines, and execution. Ability to perform and support all marketing campaign efforts including segmentation, HTML production/testing and quality assurance of all outbound campaigns across email and in-product channels Provide best practice oversight and assistance in design and set up of automated marketing campaigns, reporting throughout the customer life cycle using reporting platforms and improve processes across platforms. Collaborate with other teams (agencies & data) to maximize available resources for client support and successful outcomes. Track ongoing progress of projects and deliver timely updates to clients. Manage all technical aspects of marketing automation and CRM integration. Communicate issues and technical roadblocks effectively Be knowledgeable on Digital Marketing best practices, technologies and trends. CAN-SPAM best practices and GDPR compliance is followed. Monitor internal testing results and industry best practices. Integrate learning to ensure optimal results, improved deliverability, and compliance around permission-based marketing Monitor daily campaign deliverability, ensuring high inbox success rate for all campaigns. Leverage campaign management best practices to optimize campaign performance, including techniques like A/B or multivariate testing, personalization, and segmentation Work with engineering partners to manage new data requirements, and rationalize the campaign roadmap accordingly | 
