Job Description:

We are looking for a creative and energetic Senior Content Writer to join the Marketing team who will shape the narrative of our market leading solutions and bring our stories to life. They will be responsible for shaping and enriching our overall content strategy and deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.

Responsibilities:

• Generate high-quality content in various formats: videos, webinars, whitepapers, e-books, research reports, blog posts, SEO articles, and more.
• Own content creation and distribution from each asset from start to finish that includes creating and managing the content calendar
• Generate fresh story concepts and develop compelling stories to present in Executive Briefings, Tradeshows, Conferences, Webinars, and Customer Calls.
• Research industry-related topics (combining online sources, interviews and studies) and use it as input to content generation.
• Create and edit blog posts before publication and ensure consistency of all content (style, fonts, images and tone)
• Provide editorial expertise and content best practices to cross-functional partners across the marketing organization.
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Research and validate new content formats and channels to increase brand awareness and maximize the story of our brand
• Actively engage in social media to promote our content.
• Update website content as needed

Qualifications:

• Bachelor's degree or 8+ years of relevant work experience specifically executing a program to build awareness
• Demonstrable experience in creating marketing materials such as web page content, e-books, blog posts, case studies, videos, infographics, emails, etc.
• Superior written and verbal communication skills
• Shows the ability to collaborate cross-functionally to develop and influence content generation

• Should be an expert storyteller to craft and deliver messages
• Experience coaching and training others with their presentation skills
• Excellent copyediting, communication & project management skills