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Salary: $ 70,000.00

We have partnered with a large senior housing provider in the Bonita Springs, FL area to provide them with a Marketing Communications Specialist.

Please review the below description and let us know if you are interested.

Responsibilities of the Marketing Communications Specialist:

The Marketing Communications Specialist will collaborate with key stakeholders and oversee the support and management of special traditional and digital marketing programs across the DSL enterprise, including the DSL website and community-wide marketing campaigns, email communications, and platforms designed to support lead generation, lead conversion optimization and reputation marketing.

Oversee and execute all enhancements and updates to the DSL website in collaboration with our digital partners and the VP of Marketing.

Facilitate marketing plans for special programs by defining strategy, identifying precise tasks and timelines, and next steps to move the project forward from beginning to end

Create and maintain comprehensive marketing project documentation and ensure projects are delivered on-time, within scope, and within budget. Manage changes to projects scope, schedule and costs as needed to support marketing objectives and goals.

Track project and long-term performance goals and ROI, and produce and distribute status reports on a regular basis.

Coordinate any internal resources and/or third parties/vendors for any part of the execution of marketing projects including but not limited to, changes to websites, SEO optimizations and content marketing.

Administer support of all MA platforms including new implementation roll-outs, user setup and management, facilitation of technical support and cross-functional training as needed with sales teams.

Work with Marketing team members and other department stakeholders to spearhead aspects of digital marketing through our MA platform.

Oversee creation, distribution and list management within our MA platform for all email marketing and corporate communication efforts. Identify gaps in marketing data and conversion opportunities through segmentation and analysis.

Establish goals and objectives in order to reach customers through appropriate marketing channels (digital and traditional). Develop dashboards within our Marketing Automation (MA) platform, HubSpot. Report on key KPIs as needed.

Collaborate with all marketing platform and CRM partners to ensure successful data integrations between systems; track, report and manage the successful handoff of leads from marketing to sales distribution team.

Provide data-driven insights. Monitor and report campaign performance with detailed tracking across relevant KPIs. Work with BI team to ensure proper tracking and enhanced reporting. Suggest ways to improve.

Working closely with key stakeholders and other cross-functional teams, develop marketing communications campaigns designed to optimize the lead generation, conversion and nurturing process through email marketing, content, landing pages and other digital channels.

Analyze and interpret online behaviors to understand what types of activities turn visitors into leads; continually work towards conversion rate optimization.

Build successful email marketing programs to support lead generation and communication of corporate programs and community-wide campaigns. This includes but is not limited to A/B testing subject lines, images, copy, design, templates, open rates and deliverability.

Optimize calls-to-action and user experience to improve website flow and lead conversion.

Collaborate on reputation management process in collaboration with Sr. Marketing Manager and 3^rd party vendors

Continue to review and refine processes to simplify and create efficiencies

Execute and meet the strategic objectives set by Marketing leadership

Other duties as assigned

Requirements of the Marketing Communications Specialist:

Bachelor's Degree in Marketing (preferred), Advertising, Communications or Journalism
Digital and traditional Marketing experience in a corporate or agency environment.
Proactive with a working knowledge of current marketing tools and strategies in order to execute successful marketing campaigns.
Experience with Microsoft Office, social media platforms and marketing automation programs and database marketing
Highly self-motivated
Deadline oriented
Excellent written and verbal communication skills
Ability to work in a fast-paced, high-pressure environment
Excellent multi-tasking and time-management skills with the ability to prioritize tasks
Organized and detail oriented

Benefits of the Marketing Communications Specialist:

Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401 (k) Company Match

About Relevante, Inc. the Recruiting Firm Representing the Client for this Job

Relevante is an accounting & technology direct hire recruiting and contract staffing firm. We help our Clients identify and recruit the best talent in the market and help our candidates win engaging and enriching jobs. Our Clients are some of the best companies to work for among F1000 and emerging fast growth companies in the region. Relevante has been consistently ranked as a fast growth company and one of the largest recruiting, accounting, and management consulting firms in the Philadelphia region. To stay connected with our network, please join one of our groups on LinkedIn http://www.linkedin.com/groups?mostPopular=&gid=2901

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