|
Search Jobvertise Jobs
| |
Jobvertise
|
Digital Marketing Architect
Location: US-PA-Allentown
Email this job to a friend
Report this Job
Salary: $110,000.00 We have partnered with a Consulting Firm in the Allentown, PA area to provide them with a Digital Marketing Architect. Please review the below description and let us know if you are interested: Responsibilities of the Digital Marketing Architect: This self-starter will strategize, develop, implement, and manage ongoing marketing objectives for clients. This person will be responsible for strategizing and executing digital marketing plans, connecting a variety of mediums such as email marketing, SEO, PPC, social advertising, and marketing automation for both B2B and B2C clients. This role requires a highly organized, detail-oriented individual who can balance the creative and analytical sides of digital marketing. The right candidate will enjoy collaborating with our creative/marketing team and will be heavily interacting with clients. Create, maintain, and optimize email marketing, social media accounts and posts, social media ads and campaigns, marketing automation Create detailed analysis and reporting of results across client's strategy and processes Provide strategic marketing recommendations based on the client's business objectives Interpret data to make recommendations, identify new opportunities and optimize ongoing initiatives and goals Communicate in a team setting on project budget, scope, timelines, and results Utilize in-house design and development resources to meet client goals Coordinate with contractors to leverage additional resources needed Ability to visualize and execute marketing materials from start to finish (emails, social, landing page) in an efficient way Requirements of the Digital Marketing Architect: - Experience strategizing and executing a successful digital marketing plan from start to finish
- Experience with at least 2 email platforms at least one being eCommerce specific (example: Klaviyo, Dot Digital, Mailchimp)
- Experience writing for social/email marketing
- Some eCommerce digital marketing experience
- Google Adwords Certification is preferred
Desired experience of the Digital Marketing Architect: - 4 - 6 years of digital marketing experience
- Ability to learn new industries and business models quickly
- Certifications in Google Analytics, Google Advertising, Social, Digital Marketing a plus
- Experience working in tools like: heatmapping, tag manager, data studio, analytics
- Experience using WordPress and/or other similar content management systems
- Experience with eCommerce platforms such as Magento, WooCommerce or BigCommerce
- Experience managing social media accounts and basic scheduling platforms (Hootsuite, Facebook Business Manager, etc)
- Knowledge of CSS/HTML helpful, but not required
- Experience with email marketing platforms and automation features
- Experience with email and marketing automation platforms such as DotDigital, Klaviyo, HubSpot, Marketo, Pardot, Marketing Cloud, etc.
- Strong project management, interpersonal skills with the ability to multitask
- Ability to work under firm deadlines while producing effective results
- Exceptional attention to detail
- Amazing customer communication and presentation skills
Benefits of the Digital Marketing Architect: - Medical Insurance
- Dental Insurance
- 401(k) Retirement
- Life Insurance
About Relevante, Inc. the Recruiting Firm Representing the Client for this Job Relevante is an accounting & technology direct hire recruiting and contract staffing firm. We help our Clients identify and recruit the best talent in the market and help our candidates win engaging and enriching jobs. Our Clients are some of the best companies to work for among F1000 and emerging fast growth companies in the region. Relevante has been consistently ranked as a fast growth company and one of the largest recruiting, accounting, and management consulting firms in the Philadelphia region. To stay connected with our network, please join one of our groups on LinkedIn http://www.linkedin.com/groups?mostPopular=&gid=2901
Relevante
|
