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Role: Market Development Specialist
Duration: Full Time
Location: Onsite to nearest CLIENT office
Job Description
The Market Development Specialist position is a key role within CLIENT' Market Unit responsible for executing regional market and business development strategies to acquire targeted organizations across multiple industries.
We are looking for a motivated and well-spoken Market Development Specialist (MDS) to join CLIENT. The Market Development Specialist will be responsible for developing new leads, communicating with target customers, understanding their needs, and ensuring a smooth sales handover process to respective business development leaders. You should be able to identify sales opportunities and meet targets of qualified lead generation.
To be successful as a Market Development Specialist you should be able to build a strong target database, instant rapport with the individuals and respond to their queries and clarifications effectively. A top Market Development Specialist should also be curious, learner and a good listener.
Responsibilities:
Execute the outbound lead generation program towards a portfolio of target organizations
Take CLIENT services and offerings to target organizations via telephone, email and other digital channels, often cold calling leads to gauge the interest of prospects and create opportunities
Achieve lead generation targets by selling a range of solutions using outbound calling, consultative and influencing selling techniques to create results for our prospects
Maintain good business relationships with customers and prospects to conduct needs analysis, relay information and provide knowledge relevant to their business challenges
Work closely with business development leaders, offering specialists and alliance partners to plan and execute target prospecting and GTM strategies to acquire new opportunities
Manage all interactions, touch point discussions, and follow up actions efficiently and effectively
Direct qualified leads and meetings to specific business development leader with high efficiency and prioritization
Follow up on the leads and meetings with the business development team to ensure they are processed timely and lead to pipeline creation
Create and maintain a database of current and potential customers
Set appointments for business development leaders with prospective clients
Proactively research and develop new business opportunities in the market
Report to the business development leaders on (weekly/monthly/quarterly) sales results
Stay up to date with CLIENT' services and offerings, including capabilities and high level pricing, and on industry trends
A Market Development Specialist will play a fundamental role in achieving our ambitious customer acquisition and revenue growth objectives. You must be comfortable making dozens of calls per day, working with channel partners, generating interest, qualifying prospects and closing deals with business development leaders
If you aspire to become a business development / sales leader in near future then this is the right fit for you
Preferred Qualifications:
2 years of proven inside sales, sales development, market development experience or formal collegiate/professional sales training
Track record of over-achieving quota
University Bachelor's degree with a business major/specialization in Sales or Master's degree.
Previous experience in an outbound call center or a related sales position preferred
Proficiency in Microsoft Office and tools such as Zoominfo, Linkedin Sales Navigator, Outreach, CrystalKnows, Salesforce
Excellent communication skills, both verbal and written
Good organizational skills and the ability to multitask
Excellent phone and cold calling skills
Exceptional customer service skills
Good listener, collaborative, curious and keen to learn
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