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Sr SEO Manager
Location: US-FL-Celebration
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Do you have a passion for innovation? Are you excited to leverage cutting-edge technology to solve big business problems? If your response to those questions is "yes", we would love for you to join us! At OrangePeople we consult for some of the most prestigious brands in the world. But more importantly, our consultants have a voice in the vision and future of the company. At OrangePeople, our focus is people. It's right there in our name. Responsibilities: - Manage relationships and promote collaboration with other functional teams (e.g., Copy, UX, Merchandising, Marketing Strategy, PR, Analytics, and IT) to understand impacts and opportunities across multiple areas of the business.
- Develop sound SEO strategies rooted in a strong knowledge of e-commerce best practices and explain them to a wide range of audiences.
- Build an in-depth understanding of our buyer's journey to innovate, improve, and provide additional benefits to the customer while finding opportunities to increase organic traffic.
- Stay up to date on the SEO industry in order to provide insights to the SEO team and communicate the importance of SEO across departments. Content SEO.
- Perform and manage ongoing keyword research and analysis, focused on increasing existing discoverability, finding new opportunities, and benchmarking against other leading e-commerce websites.
- Be an expert in search data and help to identify potential gaps for SEO and cross-functional teams, using internal and external resources.
- Perform ad hoc analysis on product categories, franchises, characters, seasonality, and customer behavior to influence SEO strategy.
- Assist in the writing/reviewing of high-performing page titles, meta descriptions, and on-page content to acquire organic traffic and entice a conversion.
- Analyze keyword rankings and SEO techniques used by competitors in the search results. Technical SEO.
- Use crawling tools to assist in ongoing technical analysis of the website(s) to identify technical opportunities to improve SEO rankings.
- Assist in the management and occasional writing of detailed JIRA tickets and setting standards for rolling out optimizations to the website.
- Assist in educating team members on technical concepts (canonicalization, sitemaps, robots, structured data...) in plain language to ensure understanding and alignment with partners and non-technical audiences. Data & Reporting.
- Measure, report, and analyze results of SEO efforts. Concisely report meaningful findings to cross-functional audiences.
- Assist in compiling necessary data points to back up assumptions and generate business insights and business cases to prioritize next steps for short- and long-term planning purposes.
Basic Qualifications: - 5-8 years of SEO-specific experience - with measurable impact across both technical SEO and content-focused SEO for enterprise-level e-commerce websites.
- High proficiency with Microsoft Excel (complex functions, vlookups, index/match, pivot tables).
- Strong working experience with Google Search Console, leading rank tracking tools, and technical SEO crawling solutions (DeepCrawl, Screaming Frog, and related tools).
- Data and statistical analysis experience with an ability to interpret and concisely report results in presentation form.
- Extensive keyword research experience, focusing on analysis, opportunity finding, content mapping, and strategic planning.
- Experience writing copy focused on increasing search traffic.
- Strong understanding of digital marketing and e-commerce business models.
- Passion for crafting best-in-class user experiences focused on answering users' search queries.
- Excellent communication and interpersonal skills. Ability to work well with others and drive strategies across multiple functional areas.
Preferred Qualifications: - Web development background or basic HTML, CSS, and JS experience.
- Amazon and/or YouTube search optimization experience.
- Project Management skills.
- Experience with Adobe Analytics.
Required Education: - 5-8 years of SEO-specific experience.
Additional Responsibilities: - Participate in OrangePeople monthly team meetings and participate in team-building efforts.
- Contribute to OrangePeople technical discussions, peer reviews, etc.
- Contribute content and collaborate via the OrangePeople-Wiki/Knowledge Base.
- Provide status reports to OrangePeople Account Management as requested.
About us:
OrangePeople is an Enterprise Architecture and Project Management solutions company. Our most valuable asset is our people: dynamic, creative thinkers, who are passionate about doing quality work. As a member of the OrangePeople team, you will have access to industry-leading consulting practices, strategies & technologies, innovative training & education. An ideal OrangePeople Person is a technology leader with a proven track record of technical achievements and a strong process/methodology orientation.
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