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Marketing Automation Specialist - Salesforce marketing Cloud and Pardot

Location: Remote

POSITION SUMMARY: (Why this role exists)

The Senior Marketing Automation Specialist is responsible for the execution and support of communications through Salesforce Marketing Cloud and other ESPs.

This role will rely on his or her experience to implement emails that follow best practices for all email platforms and clients, deliverability, render optimization, and all email delivery rules and regulations. They will partner closely with Marketing Managers and IT to create digital solutions. This role will analyze and report on campaigns to optimize the digital experience.

The ideal candidate will have strong understanding of marketing and a willingness to advance their technical skills.

ACCOUNTABILITIES: (The primary functions, scope and responsibilities of the role)

You will be creating emails and SMS texts within our strategic vision. This will include building communications from scratch, utilizing existing templates, and harnessing dynamic content.
Lead the Marketing Automation Specialists in the creation on communications within the marketing automation platform. Communications may be incorporated into journeys or be a one-off send to a target audience.
Production lead for Marketing Automation in partnership with manager. Advise on overall capacity and resource needs.
Help lead and support the enhancement of the platform including onboarding new business units, both domestic and international
Use data extensions to build the audience lists for sends. Manage and maintain audience segmentation.
Facilitate implementation of communications based on editorial calendar and Persona journeys.
Ensures email templates meet brand guidelines by working closely with our creative and UX partners
Ensures integrity of email send lists, including the monitoring of unsubscribes, bounces and engagement.
Utilize analytical skills and digital analytics tools to evaluate performance; identify and quantify measurement metrics, KPIs, conversion metrics and ROI.
With other members of the team, shares responsibility for troubleshooting and supporting the health of the systems we maintain.
Provides mentoring to new employees and junior Marketing Automation Specialists to enable effectiveness of the marketing automation platform.
Work closely with Product Owners on cross-functional initiatives.

REQUIRED QUALIFICATIONS:

Knowledge of the Salesforce Marketing Cloud platform including experience with: Email Studio, Journey Builder, Mobile Studio, Automation Studio, and Cloud Pages.
Deep understanding of email strategy, creation, and execution.

Email optimization

o Ability to proof/edit content

o A/B testing

o Ability to build email templates and email components

o Build email journeys

o Use dynamic content

o List management reporting

o Data extensions; ability to manipulate data
Understanding of CAN-SPAM, GDPR

Ability to:

Must be able to thrive in a highly collaborative environment.
Excellent time management with the ability to prioritize multiple projects at one time.
Communicate strongly and effectively with peers and leaders.
Continuously drive for results.
Proven ability to think quickly and strategically to resolve conflicts.
Strong desire to learn and try new things.
Comfortable working with both Marketing and IT

Education and/or Experience:

Bachelor's Degree in related field. Upon evaluation, a related associate's degree and 5+ years of demonstrated success in working directly with email implementation in robust email service provider. However, upon evaluation, equivalent related experience and/or education may be substituted for degree requirement.
Experience with ESPs/marketing automation tools - Salesforce Marketing Cloud, Pardot and/or Mail Chimp.

PREFERRED QUALIFICATIONS:

Certification in Salesforce or Pardot. Certifications that set a candidate apart include: Marketing Cloud Email Specialist, Marketing Cloud Administrator, Marketing Cloud Consultant, Pardot Specialist, and/or Pardot Consultant.
Fluency in Spanish language (reading, writing and speaking) is a nice to have
Experience with analytics tools such as Google Analytics, Adobe or Tableau is a plus.
Familiarity with Ampscript
Understanding of Accessibility (Section 508) and Web Usability Standards
Familiarity with Agile Methodology and concepts is desired.

#DICE

C4 Technical Services

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