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Hello, we are glad you're here!

We've got an inspiring story to tell and a growing brand focused on improving the lives of millions. You have the brand marketing experience we need to fuel the continued growth of our business, brand, and culture. With your leadership, our team will help current and new customers find new reasons to wear and share their beliefs that Life is Good and that optimism is a choice.

Does this sound like you?

You have experience successfully growing the reach and depth of a brand. You have personally delivered brand marketing strategies and plans. You can speak confidently about how your strategies have achieved measurable, positive results in brand awareness, engagement, and revenue. You truly love what you do.

IMPORTANT DETAILS

• This role is based in Boston and you will be working on-site on Wednesdays and Thursdays each week
• We chose the questions on this application with great care. If you don't answer them, well assume you're not serious about joining the team
• Our compensation strategy combines robust market data for companies our size and an innovative bonus program

We ask important questions during this process. It's our way of handing you the mic so you can tell us your story. Please don't miss that part and take your time answering the questions. Everyone who applies will get a response. We know that's not the norm. We set a high bar.

YOUR OBJECTIVE

Youll leverage your brand strategy and creative production experience to develop and launch cross-channel marketing campaigns that grow the Life is Good brand. Youll collaborate, ideate, inspire, and problem-solve to create marketing that captures attention and drives results.

YOUR JOB

Essential Duties and Responsibilities

• Develop and lead execution of strategies and cross-channel marketing campaigns for brand, product, and partnership initiatives to meet awareness, engagement, and revenue goals
• Know the Life is Good business, brand, category, and target audience, turning your observations into insights and creative briefs
• Manage execution of all campaign deliverables including selling to stakeholders, production, measurement, optimization, and recapping
• Actively manage the annual marketing initiatives calendar, ensuring cross-channel storytelling
• Positively represent the Life is Good brand with our customers and community
• Be an original and courageous voice for strategy and brand consistency in creative output
• Align with leadership in executing competitive and consumer research
• Identify and pitch potential brand partners that align with brand growth objectives
• Work with our chosen PR Partner to seek out and vet earned media opportunities
• Develop and maintain effective relationships with internal teams and external partners

Requirements

Your Experience and Qualifications

• You bring the knowledge, expertise, and judgment gained from your 5+ years of brand marketing experience for a consumer brand or ad agency
• Youve successfully led the development and execution of creative campaigns that measurably increased brand awareness
• You have successfully led the production of a variety of online and offline deliverables at one time (OLA, e-mail, social, outdoor, radio, video, etc.)
• Your experience demonstrates skill in building strong relationships at all levels

Your Personal Attributes

• You believe in the Life is Good mission and are a rational optimist
• You are an energetic self-starter with a positive, collaborative attitude
• You enjoy dreaming up never been done before marketing tactics and figuring out how to execute them
• Youre a natural storyteller who conveys your ideas clearly, concisely, and effectively
• You have the desire and ability to think and act both strategically and tactically, with an understanding of the details required to turn thoughts into action
• You communicate simply, clearly, concisely, and proactively
• You are skilled at uniting diverse teams around a shared goal and leading progress toward the goal
• You have a passion for creativity and the ability to influence brand creative to get it from good to great
• You are known as someone who earns the trust of your colleagues because you consistently follow up, organize, problem-solve and make the most of your and others' time

YOU'LL KNOW YOU'RE SUCCESSFUL WHEN

• You meet your annual goals and help your team achieve their goals
• You are a cultural leader at Life is Good
• You have developed and managed new brand partnerships, product launches, and brand campaigns that extend brand reach and reinforce brand depth
• You are described as an innovative brand strategist
• You are a trusted go-to-resource for the voice of the brand
• You are known for highly effective, collaborative relationships with your peers

Benefits

We are located in the innovative and thriving Fort Point neighborhood. Our community is full of green space, outstanding food, and entertainment options. We offer top quality Medical, Dental, Vision, Flexible Spending Accounts, Transit or Parking Reimbursement Accounts, Life, AD&D, Short and Long-Term Disability, 401(k) with a match, Paid Time off, 10 paid holidays, Good Vibes Time (we pay you to volunteer for the non-profit cause of your choice) and Family Time. And we have dogs. Youll be involved in growing our social mission through the Playmaker Project.

Life is Good is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.