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1. Develop and execute comprehensive marketing plans for OnePlus mobile gaming initiatives, including user acquisition campaigns, social media marketing, influencer partnerships, and community-building initiatives.
2. Collaborate with cross-functional teams, including PR, Media, Creative, and E-commerce, to drive the growth of our mobile gaming products and overall OnePlus brand awareness.
3. Manage relationships with external partners, including agencies, influencers, and media outlets, to maximize the impact of marketing initiatives.
4. Monitor and report on key performance metrics, including user acquisition, retention, engagement, and sales results.
5. Stay up-to-date on industry trends, emerging technologies, and best practices in gaming and mobile gaming marketing.
6. Analyze market trends and user data to identify growth opportunities and optimize marketing strategies.

Requirements

1. Bachelor's degree in marketing, business, or a related field. MBA is a plus.
2. At least 5 years of experience in mobile gaming marketing or a related field.
3. At least 15 years of total marketing experience on the Tech and/or game industry.
4. Knowledge of Hispanic and Latino Market for games in United States is desirable.
5. Strong analytical and strategic thinking skills, with the ability to interpret data and insights to drive decision-making.
6. Experience developing and executing successful user acquisition campaigns, social media marketing, influencer partnerships, and community building initiatives.
7. Excellent communication, presentation, and interpersonal skills, with the ability to work effectively in a cross-functional team environment.
8. Passion for mobile gaming and a deep understanding of the mobile gaming industry and gaming industry.