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ABOUT BARRE3

Barre3 is a fitness company building communities based on body positivity and inclusivityand this starts with the workplace.

WHO YOU ARE: You are an experienced Creative Lead who is passionate about directing the creative vision for barre3. Youll adhere to our brands vision, mission, and values through concepting and developing creative materials in support of the barre3 business overallacross all digital, studio, retail, and product initiatives. In close partnership with the CMO, as well as cross-functional teams, youll move the brand forward by owning the creative process and output that will connect and inspire new and existing clients across all consumer touchpoints. Youll be responsible for the development and execution of best in class creative for a brand that intersects fitness, wellness, and womens empowermentas well as coach a team of other creative-minded brand advocates. Youll have a thorough understanding of design, conceptual thinking, creative problem solving, and have a passion for storytelling. With a pulse on culture, advertising, technology, social media, current design languages, youll possess a deep understanding of the barre3 client, class, and community.

This is a high-impact and high-exposure creative role within barre3.

Primary residence must be in one of the following states: CA, DC, FL, KY, NC, NY, OH, OR, PA, TN, TX, WA

KEY RESPONSIBILITIES:

In partnership with the CMO, the entire Marketing & Creative Team, and working cross-functionally with all teams across barre3, you will support barre3s strategic marketing and creative efforts in the following ways:

Oversee creative vision for all aspects of the barre3 brand

• Acts as a Creative Director & Art Director, guiding team towards the best expression of the brand through graphic, photo, video, design, social, copy and voice
• Key stakeholder between cross functional business units when executing brand, digital, studio, retail, and product content creation
• Be a fierce protector of the barre3 brand internally and externally to ensure every customer touchpoint or interaction with barre3 is both on brand, delivers on our mission, and ladders up to our vision
• Drive the brand conversation forward and deliver on company-wide business goals through providing innovative performance-driven creative concepts and solutions
• Proactively contribute to the ongoing evolution and innovation of our brand and creative practices, brand positioning and content storytelling and through research, development and implementation of new best practices

Drive concepting, while also rolling-up sleeves and executing creative deliverables and assets alongside team

• Actively contribute to both creative ideation and production of barre3 initiatives
• Lead the creative development for multiple channels on a variety of projects and media, ranging from photography, motion, lifestyle, and social content to digital product innovation and retail applications
• Develop concepts and creative ideas that fulfill business objectives
• Lead the creative team through execution, and collaborate on production for final delivery of assets, including hands-on development of assets when needed, including but not limited to promotional materials, video assets (sight, sound, motion), photography, advertising assets, social materials, and any other related brand materials, etc.
• Conceptualize and support the creative vision for all brand photo & video shootspresent visual direction, shot list, casting, on set art direction, selects, and oversight of color and post production
• Present and communicate creative ideas and vision to a variety of stakeholders
• Take feedback well, and identify constructive solutions

Oversee creative team and develop staff

• Manage and lead a team of creatives, including: designers, copywriters, social teams, and agencies, photographers, directors, etc. (when applicable) to bring the creative vision to life and ensure holistic creative excellence
• Review the work of designers, copywriters, social teams, and freelancers as needed, providing appropriate direction and constructive feedback
• Create and communicate a clear creative vision and provide ongoing creative direction and inspiration
• Support the team to deliver high-quality content to drive business objectives and maintain continuity in all facets of brand experience
• Source and manage external agencies and vendors when needed

Requirements

REQUIRED QUALIFICATIONS:

• Alignment with barre3 Core Values: Practice Authenticity, Stronger Together, Love of Learning, Give Generously, Make It Happen
• 8-10+ years of progressive creative experience, relevant design and/or copywriting experience, and strategic creative direction at a brand or agency
• 3-5 years of experience in people management
• Strong creative portfolio demonstrating creative thinking across multiple outputs (social, retail, digital, etc).
• An exceptional design sensibility (typography, layout, and prototyping) and strong understanding of creating beautiful visuals with an understanding of business objectives
• Expertise in design for brand, advertising, retail marketing, and a knowledge of best practices with a willingness to stay up-to-date on trends and tools
• Experience in on-set, focused on advertising photography and video assets
• Self-motivated, able to prioritize and manage workload and meet critical project deadlines
• Demonstrate a command of creative methods, tools, communication, and presentation skills
• Has meticulous organizational skills and attention to detail (self-proofing/editing)
• Understanding of the fitness + lifestyle brand landscape married with a strong curiosity to continue to learn
• Able to effectively collaborate with other team members, grow and develop staff, and is receptive to feedback
• Proficiency in a variety of design tools such as the Adobe Suite, InDesign, Photoshop, Illustrator and Acrobat
• Must possess an extensive understanding of brand campaigns, photography, illustration, print process

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

Community is at the core of barre3, and we believe that a culture of wellbeing can only thrive when we collectively embrace diversity and inclusion across all races, genders, gender identities, sexual orientations, ages, cultures, religions, abilities, bodies, socio-economic statuses, and experiences. We acknowledge there is more we can do to create an environment in which all people are seen, all voices are valued, and all individuals are treated with compassion, respect, and dignity. We commit to do the work.

Benefits

WHAT YOU GET:

• A flexible, hybrid working environment, including opportunities to work remotely and from the Portland Home Office as needed
• A casual office environment where everyone is welcome and respected to come as you are
• Generous medical, dental and vision plans
• Paid holiday and flexible PTO packages to empower a healthy work-life balance
• Paid maternity and paternity leave to empower you to spend time with your new framily
• Free unlimited access to barre3 online and Portland and West Village barre3 Studio classes
• A competitive salary with 401k company-matching, because we care about your future