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They say that only 3% of your market is actively looking for your product at any given time. Were looking for a talented, motivated, and creative Director of Growth Marketing who can help us not only capture the demand of that 3%, but also generate demand among the other 97% so that Fleetio is top of mind when theyre ready to buy. Youll focus on deeply understanding how Fleetio customers buy and combine that knowledge with your proven success at building effective integrated marketing campaigns to increase penetration within Fleetios existing markets and reach net new ones.

Reporting directly to the VP of Marketing, the Director of Growth Marketing is responsible for developing and executing comprehensive, integrated B2B demand generation and customer retention campaigns focused within the fleet management software sector. Utilizing marketing strategies such as paid digital, email, direct mail, webinar, content syndication, and lead nurturing, the Director of Growth Marketing will deliver a consistent growth-focused marketing funnel. The ideal candidate will have experience leading SaaS-focused B2B demand generation campaigns, with strong analytical and metric-focused reporting. Cross-collaboration among the demand generation, content, brand, product marketing, partnerships, PR, and events teams is an essential job function, with prior experience identifying and prioritizing additional roles as a key requirement.

Whats Fleetio?

Fleetio (pronounced "flee-tee-oh) is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. Transportation technology is a hot market, and were leading the charge, with raving fans and new customers signing up daily.

What makes us special, you might ask? Weve been remote-friendly since 2012 and have been recognized as Birmingham Alabamas Best Places to Work five years in a row. We have over 200 employees all over the United States, Canada, and Mexico, and have over 5000 paying customers in 70+ countries. Its an exciting time at Fleetio as were growing 50+% year on year and have just closed our Series C round led by our incredible investment partner, Elephant. Were building the fleet management platform of the future the single screen for fleet managers to drive their businesses forward.

More about our product and company:

• Fleetio product overview video: (link removed)
• Our careers page: (link removed)
• Check us out on Glassdoor (i.e., people love working here): (link removed)

What you'll be doing

Leadership

• Drive Growth: Become a critical part of the marketing leadership team with a primary responsibility to drive business growth by establishing and optimizing cross-channel growth strategies for both prospects and customers
• Define Strategy: Lead growth marketing strategy to achieve business-critical KPIs (volume, retention, conversion) and report to executives on performance and ROI
• Scalability, Repeatability: Establish an experimentation-based approach to introducing new and emerging channels for customer acquisition and improving marketing efficiency, predictability, and scale
• Test and Refine: Identify and prioritize campaigns and experiments, set and forecast against performance targets, and use data to understand and showcase the impact of your teams work
• The Full 100%: Drive the development and execution of strategies that boost awareness, engagement and revenue with our key customer segments
• Develop Best-In-Class Teams: Direct, correct, coach, develop, mentor, and inspire the high-performing Growth Marketing team (demand generation manager plus lifecycle marketing, conversion rate optimization, and paid media specialists); assist with the development of staff members in terms of skills, application, and execution; identify and prioritize new roles needed to execute your strategy; attract and retain a talented team that leads the industry in innovation and best practices

Collaboration

• Guide the Buyer Journey: Partner with content, brand, events, partner marketing, and PR to leverage content and messaging for the creation of campaigns that guide buyers through the buying cycle
• Guide the Customer Journey: Drive personalization efforts of lifecycle communications in partnership with product, design, data science, and business intelligence
• Optimize Marketing/Sales Handoff: Partner with sales and sales development on maximizing conversions of marketing-generated leads and extracting the most value from marketing campaigns and data; develop inbound/outbound pipeline strategy for multiple segments (SMB, mid-market, enterprise, government)

Demand Generation and Demand Capture

• Drive Marketing Qualified Leads: Develop lead generation campaign/program strategy, digital strategies, objectives, goals, metrics, and define best practices to drive successful customer acquisition/current customer expansion opportunities
• Integrated Campaign Development: Execute an integrated mix of email, direct mail, digital, lead-nurturing and content marketing campaigns for lead generation, including emails, landing pages, calls-to-action and content
• Expansion Marketing: Establish a customer marketing strategy and team that focuses on customer stickiness, retention, loyalty, cross-sell, upsell, advocacy, and evangelism
• Campaign Calendar and Matrix: Maintain calendar of all demand generation campaigns/programs, tactics, budgets, and metrics to optimize awareness and lead generation efforts
• Marketing Automation: Ensure optimization of marketing automation best practices to attract and guide qualified leads through the sales process

Measurement and Reporting

• Meet or Exceed: Drive top-line results in order to hit weekly, monthly, quarterly, and annual growth targets
• Monitor and Measure: Own all growth analytics; work with the data team to build dashboards to regularly monitor experiments, KPIs, and other key metrics and use this data to continually optimize campaign performance
• Budget Stewardship: Optimize existing channels and allocate budget to maximize ROI; establish revenue and spend models that enable optimal allocation and ROI positive management of media spend
• Performance Transparency: Collaborate and align across Marketing, Sales, Rev Ops, and Finance to inform budgeting, forecasting and reporting

This is a position we consider essential to the companys success. Be sure to mention pineapple in your cover letter so we know you actually read this.

What's in it for you

• Be a part of an incredible team of A players who go above and beyond to make Fleetio a successful company. Were a customer-centric team with a great product, excellent support, and countless happy customers.
• Work remotely (within the United States), or at our Birmingham, AL HQ. We strive to promote a strong remote working culture and have done so since the beginning

Requirements

• 8 years of experience in performance marketing at a fast-growing B2B SaaS company, including 4 years of team management experience
• Strong track record of developing high-performing teams and effectively collaborating with sales development and sales teams to impact volume, value, velocity and conversion across the funnel
• Proven record successfully creating and running integrated multi-channel campaigns while leading a digital inbound function
• Advanced knowledge of SEO, SEM, conversion rate optimization, account-based marketing, and lifecycle management
• Experience working across market segments (from SMB to Enterprise)
• Experience working with customer marketing, customer retention, customer loyalty campaigns
• Ability to get into the weeds with your team without losing sight of the big picture
• Experience with marketing automation and marketing operations tools
• Experience with enterprise sales tools including Salesforce, Outreach, etc
• Demonstrated experience in building marketing and sales performance analytics center of excellence, providing cross-functional funnel visibility and connectivity within a multi-channel ecosystem
• Demonstrated creative thinking with ability to develop new programs that expand the pipeline
• Managed outside agencies and vendors to deliver great work and results, while meeting deadlines and staying on budget
• The ability to be both strategic and hands-on and juggle multiple initiatives with confidence and grace
• Thrived in a fast-paced work environment and adeptness at leveraging data to inform recommendations
• Excellent written and verbal skills, especially in crafting communications that convince/persuade prospects to engage and take action
• The good listening skills of a team player who has had success leading cross-functional initiatives