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Program Manager, Media Ecosystem

Starts With Us, The Lubetzky Family Foundation

Remote

Please note that resumes submitted without a cover letter will not be considered- thank you!

Who we are:

Starts With Us (SWU) is a growing movement to overcome extreme cultural and political divisions in America, leveraging media and technology to foster independent thinking and constructive communication across lines of difference. The initiative was launched in December 2021 in response to escalating patterns of extreme thinking and blind tribalism in the US. Starts With Us is incubated by The Lubetzky Family Foundation (LFF). Created by KIND Snacks Founder Daniel Lubetzky, LFF is a 501(c)(3) nonprofit organization dedicated to finding solutions to societys greatest challenges.

America is plagued by extreme social division, toxic political and identity polarization, and a severe lack of trust in our critical institutions. These challenges affect Americans of all backgrounds, with no distinction of profession, age, or social strata. While many blame these divisions on traditional and social media, individual politicians, or the pandemic itself, they have existed and festered over many years, resulting from compounding causes and recently reaching a dangerous tipping point.

Though the problem is widely known, we havent seen a groundswell of solutions, much less ones that bring the best of the private and public sectors together. Enter Starts With Us.

Were rooting our movement programs, of which this role would be a leader, in problem-solving focused on addressing the root causes of societal erosion and division. Were focusing on the tip of the spear, the spaces that shape our society and can potentially shift the current conversation: Faith Leaders and Houses of Worship, Business Leaders and Corporate America, Teachers and Schools, News and Student Media, and grasstops civil society leaders.

What youll do:

Starts With Us seeks a highly motivated and experienced professional to build, operationalize, and lead a new effort focused on changing the culture of news and media ecosystems. The Program Manager, Media Ecosystem will lead and develop a portfolio that builds and tests solutions to address the current challenges in the media landscape through entrepreneurial activations, groundbreaking studies, and innovative engagement with all stakeholders from newsrooms to news consumers - in the news ecosystem at local and national levels.

The Program Manager will also be (one of) the architects for designing and implementing an ecosystem-wide collaborative strategy to reimagine newsrooms, media coverage, media literacy, journalistic standards, and the role of media consumers.

The role is an exciting mix of product and program development, product marketing, strategic partnerships, coalition-building, and movement-building. This role requires an ambitious candidate who wants to be part of a new, high-functioning and strategic portfolio within a new and ambitious organization, recently noted as a finalist for Fast Companys World Changing Ideas Award(link removed)>

How youll do it:

The Program Manager will:

• Lead and build a programmatic vertical addressing the challenges and opportunities in current media ecosystem to benefit democracy and media consumers based on fact- and consensus-based solutions-journalism.
  • Oversee strategic planning, outreach and implementation of SWUs news ecosystem activations and engagements, developing any relationships needed for our success.
  • Develop and run pilot programs in the Civic Infrastructure vertical with a priority on unique solutions to root causes, program viability and ability to scale.
  • Identify and clearly articulate target audience, theory of change, strategic priorities, core strategy and tactics and articulation of outcomes.
  • Build a go-to-market plan, including internal and external resourcing needs and allocation and strategic issues to address and solve for;
  • Own and execute the programs launch and roll-out;
  • Iteratively apply learnings from minimum viable product (MVP) phase to improve and grow the program over time;
  • Define efficacy measures, set targets that guide the program towards measurable and meaningful impact, and own impact assessments and ROI decision making
  • Enhance Starts With Us coalition-building capabilities across key target audiences and sectors to drive scalable product-led and network effect-led growth;
  • Identify opportunities to partner with existing organizations on the front line to advance our mission and individual programs.
• Develop and maintain a deep understanding of the media ecosystem and related fields; scour sources to get smart on organizations and issue areas, including existing research, current trends and emerging issues.
  • Regularly conduct landscape research and analysis of the overall field to ensure were uniquely addressing the most critical problems with cutting-edge, entrepreneurial solutions as well as partnering with any existing organizations or leaders with unique expertise.
  • Collect and analyze data related to the field, target audiences, pilot programs; regularly report actionable insights and recommendations to stakeholders across the team;
  • Monitor relevant organizations, conversations, legislation, solutions or initiatives; coordinate development and communication of SWUs positions in concert with our movement and communication teams
• Manage a portfolio of high-level stakeholder relationships focused on journalism (local and national), media, advertising, media consumers, solutions-journalism, as well as civil society, democracy.
  • Activate and manage a media-focused Council of Starts With Us Movement Partners to leverage the brain power of various industry titans to deeply understand market-specific challenges and opportunities.
  • Represent Starts With Us through speaking engagements, media interviews, conference participation, town halls, and other opportunities for grasstops engagement and movement building.
  • Create and maintain relationships with elected officials and educate them on Starts With Us, our media ecosystem vertical and solutions.
  • Raise SWUs public profile as a leading media ecosystem entrepreneur, a relevant cultural movement and a trusted community partner.
  • Prepare stakeholder and end-user correspondence, fact sheets, reports, testimony and presentations.
  • Input and manage all stakeholder communication into our CRM.
• Play a leadership role within the larger Starts With Us Movement.
  • Assist with stakeholder event planning and execution.
  • Participate in organization-wide tentpole moments and activations.
  • Partner with the social/digital and brand communications teams to source stories and case studies for use in digital content and earned media.

Requirements

What youll bring to Starts With Us:

You are:

• Passionate about the quality of news thats available to American citizens, and the roles and responsibilities of both the media and media consumers.
• Passionate about movement building and the mission of Starts With Us;
• A political and civic junkie, you follow the news cycle and are aware of the ever-evolving civic landscape of the United States.
• Entrepreneurial and accountable for your results and how those are achieved;
• A creative problem solver who is willing to test alternative strategies as a means of experimentation and learning;
• Able to tackle a project strategically and tactically;
• A strong relationship builder who maintains high-level and ongoing contact with an ideologically, politically, and geographically diverse mix of influencers, leaders, associations, and organizations;
• Resourceful, solutions-oriented, and persistent in overcoming and removing obstacles that impact goal achievement;
• Able to navigate through ambiguity and pivot as new information becomes available;
• Highly organized and able to handle multiple priority projects simultaneously and meet established deadlines;
• A dedicated people person who enjoys mentorship and team development
• A lifelong learner, humble and curious, always eager to learn new perspectives
• Comfortable giving and receiving feedback
• Someone who operates with kindness, transparency, empathy, integrity and grit
• Comfortable in a remote work environment
• Willing and able to travel roughly 20%, or 5x/year

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