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Are you a Senior Level Marketing leader with a history of building teams of A-players? Do you have diverse experience across all disciplines, but are tired of the bureaucracy of corporate? Do you want to Go big or Go home? Were looking for a strategic leader with a proven track record of driving demand, and revenue, through all channels including Digital, Social, SEO, SEM, Media, PR, IRL and more.
RESPONSIBILITIES | ACCOUNTABILITIES
The job responsibilities of our VP, Performance Marketing include, but are not limited to:
- Building a top-performing marketing team
- Ensure the marketing team is delivering best-in-class capabilities and partnership across all departments, instilling a culture of collaboration and curiosity, with a results-driven mindset
- Managing all marketing resources including graphic designers, content producers, and digital / social resources to:
- Build / Manage a robust agency network to support all marketing efforts
- Generate leads for Sales
- Manage Aardvark & Affiliated Brands via all communication mediums
- Build / Manage content and campaign strategy & delivery
- Optimize SEO & SEM
- Create tools for client engagement & expansion
- Staying abreast of industry trends / innovations to ensure we are delivering compelling programs that deliver on client KPIs
- Constantly conduct data analysis to understand sales attribution across different channels and optimize the media mix to grow sales
- Create, manage, and review performance dashboards to enable data driven decision making
QUALIFICATIONS
Experience Required
- 15+ Years of Marketing experience
- 10+ Years of Team Management
- Experience driving revenue in a B2C environment
- Experience leading a team of creative individuals including creative conceptors, designers, brand managers and digital / social experts
- Ability to create, and manage execution of, a robust content / campaign strategy
- Willingness to join as a Player-Coach, digging in while building a high performing team
- Strategic agility - ability to translate a vision into a comprehensive set of tools & processes
- Comfort with very direct communication; You are clear, upfront and concise
- Strong Leadership and Communication Skills
- Strong moral compass
- Proven ability to get stuff done
- Strong expertise in marketing technology and digital platforms
- Testing and scaling experience for new marketing channels
- Strong understanding of B2B and B2C marketing funnels
- Business architectural understanding and the ability to create and execute on platform vision
Preferred
- History of building and managing a high-performing agency network
- Proven track record of generating leads for sales
- Agency experience
Success in this role will be measured by:
- Company achievement of revenue & profit goals
- Leads generated
- Digital / Social Metrics
- Employee Engagement
- Sales Metrics ($ Sold, close ratio)
Why Aardvark?
We are a culture-oriented company. Alignment with our Core Values and Guiding Principles is critical. Our Core Values:
- What is right for our customers above all else
- Creators, not duplicators
- Obsessive attention to detail and planning
- Proactive not reactive
Alignment with our Guiding Principles:
Of Service - Being of service is our driving mindset. We embody selflessness and go the extra mile to improve the experience of others.
Rigor - We do everything within our power to ensure successful outcomes. We're comprehensive and conscientious.
Committed - We are wholeheartedly dedicated to one another, our customers and their goals.
Integrity - We always do what's right above all else.
Proactive - We take the initiative, anticipate what's next and have a bias towards action.
Versatile - We're agile and operate successfully within ever-changing environments.
Ingenuity - We find ways to create solutions-enhancing our processes, products and the quality of life for our people along the way.
Excellence - Uncompromising quality throughout everything we do.
Passion - We love what we do. Because life's too short to be miserable.
Uptempo - We move fast.
Are you ready for an exciting opportunity to utilize your skills and experience to leave a lasting impact on a fast growing company? If you read this and think, that was written for me, APPLY NOW!
Salary - $160,000-185,000 base salary, bonus eligible
Benefits - Medical, Vision, Dental, Retirement Match, Unlimited PTO, On-site gym and batting cage, Dog-friendly, Full kitchen, Free electric vehicle charging. Amazing workspace!
This position is based in the Philly area; candidates must live in the area or be open to relocation. This is an on-site position that will report to the Chief Operating Officer.
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