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Over the past 20 years, GPRS has built a national reputation for its lead generation and digital marketing services, as well as its proprietary media tracking and measurement platform - GP Insights(TM).

Position Summary

GPRS is looking for a proven account manager, with digital marketing agency experience, to join our team. We offer a remote work environment, where our team is distributed across the country to better meet the needs of our national client base. The right candidate for this position, and for our team, should thrive working in a remote environment, be self-motivated, and excel in breaking through performance marketing goals.

The part-time Digital Marketing Account Manager will be responsible for ensuring client satisfaction, on-time project delivery, marketing campaign performance.

Position Responsibilities

• Lead client meetings including kickoffs, brainstorms, and ongoing presentations
• Manage workflow both within the agency as well as externally with clients
• Develop comprehensive client/creative briefs
• Balance multiple clients and projects simultaneously, with the ability to prioritize and problem solve as needed
• Collaborate with multiple internal teams and external vendors
• Ensure all work is on strategy, on time and on budget
• Ensure client satisfaction
• Analyze client provided information and existing platform data to support the development of personas, full funnel digital strategies, messaging themes, ad copy, and testing plans
• Monitor digital campaign performance vs. client KPI objectives via GPRS proprietary software. Analyze results and develop strategies to optimize
• Update client on performance and optimization activities as needed to gain approval for changes in between reporting cycles. Provide channel, tactic, ad creative and landing page copy optimization recommendations for improved conversion rates and to maximize qualified lead generation. Work with relevant stakeholders to implement as necessary.
• Keep current on platform updates and digital marketing trends to assist with maximizing opportunities for clients marketing and recruiting efforts

Requirements

Professional Experience/Required Skills

• Bachelor's degree in marketing, business, or related field
• 5+ years of experience in Account Management (or similar role) within a digital agency
• Strong client relationship/management experience
• Highly organized and experienced in managing multiple clients and projects simultaneously within a fast-paced setting
• Strong prioritization and time-management skills
• Experienced in, and an advocate for qualified lead generation and performance marketing
• Superior communication, collaboration, presentation, and customer service skills
• Strong analytical skills
• Ability to solve problems and get results
• Strong sense of urgency combined with close attention to detail
• Experience working with Google Looker Studio, Google Analytics, Google Tag Manager, as well as platforms such as Google Ads, Meta, and LinkedIn are a plus
• Experience working for a college or university, or an agency supporting higher ed clients, is a plus