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Do you have a healthy obsession with whats trending in social? Love developing
social strategies, experimenting, and inspiring content that grows communities?
We're looking for a Social Media Director to be the driving force behind our social
strategy and community engagement across all platforms. You will work closely
with our creative team to develop social content that resonates with our community
and meets annual goals.

IMPORTANT DETAILS:

• You may wonder why this role is open. After 5+ years, our respected Director of Social Media is starting her own gig. We're excited for her and grateful for her many contributions to Life is Good.
• This role is based in Boston and you will be working on-site on Wednesdays and Thursdays each week.
• We chose the questions on this application with great care. If you don't answer them, well assume you're not serious about joining the team.
• Our compensation strategy combines robust market data for companies our size and an innovative bonus program.

Requirements

• Develop and execute a comprehensive social media strategy that delivers against business objectives including increasing reach, relevance and engagement
• Manage brand-level social paid media budgeting, targeting, and buying
• Keep Life is Good at the forefront of the latest tech, ad, and consumer trends in social
• Oversee community management, ensuring a positive experience and quick responses
• Lead all social performance measurement, reporting, and optimization
• Oversee management of Life is Goods Influencer and Ambassador programs
• Act as a positive representative of the Life is Good brand with our customers and community
• Maintain knowledge of the Life is Good business, brand, product, and target audience, sharing your observations as actionable insights and strategies
• Write creative briefs, ensuring theyre insight-centric, inspiring, and oriented around business objectives
• Act as a voice for brand strategy and consistency in creative output
• Support the VP in executing competitive, market, and cultural research
• Develop and maintain strong relationships with cross-functional internal teams and external partners
• Manage, motivate, and inspire the Senior Social Media Manager

• You bring 8+ years of experience developing and executing social media strategies that increased brand awareness and relevance
• Youre an expert on all major social platforms, especially Facebook, Instagram, TikTok, Pinterest, Snapchat, Twitter, and LinkedIn
• Youve managed brand-level social paid media budgeting, targeting, buying, reporting, and optimization
• You have experience with Social Media Management Systems, ideally Sprinklr
• Youve successfully managed others
• Your experience demonstrates skill in building strong relationships at all levels
• Youve demonstrated strong organizational and project management skills, with the ability to manage multiple projects and deadlines simultaneously

• You believe in Life is Goods mission and are a rational optimist
• You are an energetic self-starter with a positive, collaborative attitude
• People describe you as creative, witty, and fun
• You love social media, identifying trends, and inspiring creativity with your observations and insights
• You thrive in the unknown and enjoy dreaming up and executing never been done before ideas
• Youre a natural storyteller who conveys your ideas clearly, concisely, and effectively
• You have the desire and ability to think and act both strategically and tactically
• You have outstanding follow-up, organization, and time management skills
• You pride yourself on being on top of the details and have earned the trust of your colleagues because of it

• You meet your annual goals, growing our brand reach, relevance, and engagement
• You have developed and led a cross-channel social strategy that strengthens brand depth
• You are viewed as an innovative social strategist with great creative taste
• You are a go-to-resource for the voice of the brand
• You are known for highly effective, collaborative relationships with your peers
• You are a cultural leader at Life is Good

Benefits

We are located in the innovative and thriving Fort Point neighborhood. Our community is full of green space, outstanding food, and entertainment options. We offer top quality Medical, Dental, Vision, Flexible Spending Accounts, Transit or Parking Reimbursement Accounts, Life, AD&D, Short and Long-Term Disability, 401(k) with a match, Paid Time off, 10 paid holidays, Good Vibes Time (we pay you to volunteer for the non-profit cause of your choice) and Family Time. And we have dogs. Youll be involved in growing our social mission through the Playmaker Project.

Life is Good is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.