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Remote Public Relations Strategist
Location:
US-MN-Forest Lake
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**We are looking to hire a PR Strategist outside of the US**

**Resumes must be submitted in English**

Norhart is driven by a simple purpose, to create a better way to live through the apartments we build and manage. To fulfill that purpose, we need a fantastic team. We are fighting to be the best in the world at what we do. The only way we can do that is by employing the very best talent. We are seeking a highly motivated and experienced Public Relations Strategist to join our team. As a Fully Remote Public Relations Strategist, you will play a vital role in promoting our brand, creating engaging content, and establishing strong relationships with media outlets, journalists, and influencers. Your responsibilities will include utilizing various social media platforms, crafting effective pitches, identifying podcasts and relevant media opportunities, and organizing bookings for podcast/news appearances. This position requires exceptional communication skills, a keen eye for detail, and the ability to work independently in a remote environment.


NORHARTS MISSION, PURPOSE, & VALUES:

Mission: Building and managing awesome apartments

Purpose: Creating a better way for us all to live

Values: A great team is made up of great people. In our company these people exhibit 5 key values. These values are a way of life for everyone who works here. From our top-level managers to entry level employees these values are lived out every day. We hire and promote based on these characteristics. To be successful here you too must embody these values.

  • Achieve Great Things:We love our work! We were born to do it. We accomplish far more than what others thought possible. We exhibit unrelenting reliability. When we say something will be done, it will be done. We solve the root problem instead of settling for a quick fix.
  • Improving Something Every Day:We dare to question the status quo. We are always looking for ways to simplify, automate, and change the normal workflow. One way that we do this is to dedicate ourselves to make small changes and improvements every day, with the expectation that those small improvements will add up to something significant.
  • Be a Genuine Human:Being a genuine human means that we are kind, supportive, and humble. We share credit, admit our mistakes, and learn from them. We are open, honest, and vulnerable. Its about being fully and painfully honest about work related issues in a respectful and positive way while building professional friendships.
  • Obsessing Over the Resident Experience:Obsessing over the resident experience means we strive to ensure a frictionless environment for our tenants such as caring about every little impact our work has on them. It is relentlessly improving our building designs, taking on feedback, and considering their overall well-being in every action we take. From the moment we break ground on a new project, to the final day we serve a resident, it is the responsibility of EVERY Norhart employee to OBSESS over the experience that resident is going to have with us.
  • Level Yourself Up:We want to be the best in the world at what we do. We want to be so much better than the competition that the fight isnt fair. We own our own self-improvement, and we push our mentors to teach us more. We are always looking for ways to improve our company, our team, and ourselves.

Responsibilities:

  • Collaborate with stakeholders to develop comprehensive PR strategies aligned with our brand's goals and objectives.
  • Monitor and analyze media coverage, social media metrics, and PR campaign performance.
  • Generate reports that highlight key findings, track progress, and provide actionable insights for continuous improvement.
  • Identify relevant podcasts and podcasters in our industry and establish connections for potential collaboration opportunities. Coordinate podcast interviews, guest appearances, and other podcast-related activities to expand our reach and thought leadership.
  • Identify and establish relationships with relevant journalists, bloggers, influencers, and media outlets to secure media coverage. Pitch compelling story ideas, press releases, and thought leadership articles to secure placements in print, online, and broadcast media.
  • Utilize various social media platforms to enhance our online presence and engage with our target audience.
  • Monitor social media channels, and respond to comments and inquiries in a timely and professional manner.Create compelling pitches tailored to specific media outlets, journalists, and influencers to secure media coverage and feature opportunities.

Preferred Requirements:

  • Bachelors or Masters degree in public relations, Communication, Marketing, or related field
  • Experience working in a remote or virtual environment.
  • Experience collaborating directly with C-level executives including the CEO.


Requirements

  • 3+ years of proven success as a PR Strategist or similar role
  • Proficiency in creating persuasive pitches, press releases, and other PR materials.
  • Excellent written and verbal communication skills, with the ability to adapt writing style for different audiences and channels.
  • Strong knowledge and experience in utilizing various social media platforms for PR.
  • Ability to research and identify relevant podcasts, journalists, influencers, and industry experts for media outreach.
    • Familiarity with PR software and tools for media monitoring, social media management, and reporting.
    • Strong networking and relationship-building skills.
    • Exceptional organizational skills and the ability to manage multiple projects simultaneously.
    • Familiarity with SharePoint.

Preferred skills and qualifications

  • Bachelors degree (or equivalent) in marketing or business
  • Experience as a copywriter, graphic designer, or production artist
  • Experience in project management, with a focus on creative direction

Benefits


  • Unlimited Paid Time Off (Vacation & Holidays)
  • Volunteer Time Off (16 hours per year of paid time off to volunteer at your favorite charity)
  • Training & Development
  • Career Advancement Opportunities

Norhart

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