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Mobile Marketing Analyst
Looking for a Mobile Marketing Analyst who will research and identify ways to build brand and acquire new clients through mobile app marketing campaigns and strategies.
Responsibilities:
Analyze sales funnels and customer intent for mobile app acquisition
Measure ROI of online and offline advertising campaigns
Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
Track email campaign metrics (delivery, open, click-through rates)
Conduct competitive research and analyze benchmarking data
Recommend website and campaign optimizations
Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)
Work closely with sales and marketing teams to identify opportunities for new client acquisition
Qualifications:
Bachelor's degree in business or technical field. MBA or other related advanced degree preferred
5-7 years experience required, including digital marketing or mobile analytics
Expertise in Google Analytics
In-depth understanding of SEM campaign strategies and SEO practices
Experience with PPC campaigns
Good knowledge of MS Excel
Analytical abilities
Basic knowledge of programming languages in order to comprehend reading code and basic functions
Basic knowledge of paid media, app store ads and app store optimization
Job Details
Engagement Type: Contract Only
Job Duration: 9 Months
Hours Worked Per Week: 40.00
Worker Location: Remote-TX
Ubertal Inc
