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Role: Rep, Marketing
Location: Irvine, CA - 92614
Duration: 12 Months on W2
Job Description:
Role Title:
Technical Digital Marketing Analyst
Role Description:
As a Technical Digital Marketing Analyst, you will support the THV Marketing team by contributing to our understanding of our prospective patients and healthcare providers through rich data and insights.
We are looking for someone who is detail-oriented and an expert in defining and deploying effective measurement strategies to support reporting on key performance indicators that measure media and web performance.
In this role, you will work with digital analytics platforms daily to explore digital marketing data from which to make marketing strategy recommendations and democratize insights through visualization.
As a valued member of our growing Digital Innovation team, you will also contribute to our success by advancing our digital transformation journey by developing our analytics technology stack.
Responsibilities:
Manage tagging and tracking operations to support both small and large-scale digital marketing initiatives
Determine appropriate KPIs from business goals, develop solution designs, and configure analytics tools to accurately track and analyze digital marketing performance
Work daily with digital analytics platforms to make recommendations for marketing strategies, campaign initiatives, and site design changes
Create out-of-the-box reports as well as custom dashboards leveraging digital analytics and media performance data from platforms like GA4, Marketo, Facebook, and Google Ads
Leverage digital analytics expertise to support various digital transformation efforts like advancing our CDP implementation, building data pipelines to empower data science initiatives, and architecting a central data repository for THV marketing data.
Assist with and provide insights into database optimization, including data acquisition, list segmentation, data cleanliness, and integrity within CRM and Marketing Automation databases.
Requirements:
Bachelor's degree or associate degree in marketing or related field preferred or a combination of equivalent experience will be considered
3-5 years of experience executing end-to-end tagging (TiQ) and analytics projects, from solution design to reporting and visualization
3-5 years of experience performing actionable diagnostic analysis on digital marketing performance to produce quality insights and drive business strategies
Experience creating and maintaining detailed documentation around tagging and analytics process
Familiarity with Javascript, HTML, and CSS a plus
2-3 years of experience in BI tools like Tableau, Looker, or Power BI
Experience implementing and managing a data layer is highly desirable
Familiarity with project management methodologies
Possess outstanding interpersonal and team skills with a track record of developing positive working relationships
High level of initiative and a wide degree of technical problem-solving skills, creativity, and business aptitude
Ability and desire to work in a fast-paced environment working with multiple cross-functional teams
Proven ability to manage multiple projects of varying complexity at the same time
Strong business acumen and executive presence with the ability to communicate in non-technical language
Excellent written communication skills
Excellent organizational skills, attention to detail, and the ability to multitask effectively
Personal drive to continually grow and enhance skills and knowledge
Cross-functional collaborator who is comfortable supporting domestic and international teams
Intellectt INC
