Report this job

---

What is the problem? *

Incorrect company
Incorrect location
Job is expired
Job may be a scam
Other

Be Smart. In It to Win It. Teamwork Makes the Dream Work. Yes, We Can. We Got Your Back. Built on Trust

These values define who we are and they have empowered our staggering growth to become the #1 leader in Click2Cart technology.

Let's be honest. Job posts are boring, but working with SmartCommerce is far from it.

The Candidate

Our ideal candidate is an A+-player/achiever with an entrepreneurial spirit, infectious personality, and the ability to earn instant rapport with internal and external clients. The right candidate learns fast, is self-motivated, and wants to grow while truly contributing to the success of the team.

The Company

At SmartCommerce employees are passionate go-getters who partner with CPG brands to take their sales to the next level through a proprietary one-click path to purchase technology "MOE". These partnerships increase clients' profit margins and their sales exponentially.

The Culture

What really matters is that the vision, the culture, and the rules of engagement align and are something that team members truly want to embrace. We are a "Family First" organization where our families at home, work-family, and clients are all a priority. When SmartCommerce's cultural beliefs align with yours, success will follow.

This role will report directly to the CMO and will work closely with cross-functional teams to deliver thought leadership, digital marketing and content/client inspiration. The ultimate goal of the Sr. Product Marketing Director is to drive product growth and adoption, resulting in increased sales lead generation, client satisfaction and business success.

Responsibilities

• At least 5 years of experience in product marketing with a proven track record of driving product growth and adoption.
• Strong understanding of the commerce industry, digital marketing, and customer acquisition
• Excellent verbal and written communication skills and the ability to effectively communicate with stakeholders at all levels of the organization
• Proven ability to analyze trends and data and come up with creative content ideas for unique and engaging marketing content.
• Excellent project management skills and the ability to lead cross-functional teams to execute complex projects
• Strategic thinker with a passion for driving product growth and client success
• Develop and execute the product marketing strategy:
  • Including market positioning, messaging, product launch plans, internal team training with the product team.
  • Collaborate with cross-functional teams including leadership team, product management, sales leads and marketing to drive the product vision and ensure a consistent customer experience.
• Develop go-to-market plans and sales enablement tools:
  • Includes demand generation activities, thought leadership programs, and product launches.
  • Deliver qualified leads/prospects out of the different marketing initiatives.
  • Create tools and product collateral to support the sales team as well as organic growth efforts and drive product adoption.
• Monitor market trends and competition:
  • Keep up-to-date on market trends and the competitive landscape, and continuously improve product marketing and messaging to stay ahead of the market.
  • Understand client needs and the competitive landscape and use the information to inform product and marketing strategies.
  • Produce articles, POVs, newsletter and thought leadership pieces:
  • Must have strong copywriting skills.

Requirements

• Strong network with industry publishers and trusted voices
• Proven track record on thought leadership; published articles etc.
• Strategically focused individual with initiative and intellectual horsepower
• Bachelors degree in Marketing, Business, or a related field
• Strongly prefer candidates that reside in the Minneapolis area

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Long Term Disability
• Short Term Disability
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Work From Home
• Wellness Resources