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Plant Your Roots with Us!

At Prime Roots, we want to celebrate the culture of meat. we love eating it, but for the sake of the planet, know there has to be a better way. In a peak life stage of experimentation their journey through UC Berkeley founders Kim and Josh were well aware of our climate crisis, but felt completely powerless against the enormous industries that supported it. Eventually, they realized the one thing they could control: the meat they ate every day.

After determining what makes meat, meat (the familiar texture and rich umami), Kim and Josh found a foundation in koji. From that moment, they dreamed of walking into the grocery store and seeing an entire deli case filled with Koji Meats.

Prime Roots is seeking an experienced Head of Sales to manage and oversee the sales of our company at our Berkeley facility. The Head of Sales will be responsible for drafting sales reports, meeting sales targets, and estimating sales profit for products.

Primary Responsibilities

What youll do:

• Achieve growth and hit sales targets by successfully managing the sales function
• Design and implement a strategic business plan that expands companys customer base and ensure its strong presence
• Own recruiting, objectives setting, coaching and performance monitoring of sales team
• Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
• Present sales, revenue and expenses (including trade) reports and realistic forecasts to the management team
• Identify and implement new tactics and methods for reaching more customers and consumers.
• Identify emerging markets and market shifts while being fully aware of new products and competition status
• Collecting and analyzing sales performance and making recommendations from findings
• Collaborating with our brand and marketing functions to activate accounts to enable strong sell through of product
• Overseeing the account management function and making sure our partners and accounts are most successful with our products
• Engage, onboard, and manage distributor sales and relationships end to end
• Manage direct and broker sales teams
• Manage trade and sampling efforts including in-store and at trade events in collaboration with the marketing team
• Ensuring that our operator partners are trained on all aspects of the product and company
  

Physical Requirements

Primarily in an office environment. Will be expected to travel as needed to company subsidiaries, as well as to potential acquires to conduct due diligence. Periodic weekend or evening work is expected.

Hours

Requirements

Who you are:

• BS/MS/MBA degree in business administration or a related field
• At least 10 years of experience in sales and sales management, preferably in food or beverage sales
• Successful previous experience as a sales representative or sales manager, consistently meeting or exceeding targets
• Experience selling a physical product into stores and accounts as well as customer and product success
• Experience with selling products into retail and foodservice setting, experience with selling through products and increasing velocities
• Must be strong quantitatively - able to collect, analyze data, and create reports
• Analytical thinker and experienced with testing and iteration in sales methodologies as well as in-store
• Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization and to internal and external stakeholders
• Proven ability to drive the sales process from plan to close
• Strong business sense and industry expertise
• Excellent mentoring, coaching and people management skills
• Travel required as needed as part of role (up to 50%)

Benefits

• Opportunity to work in a fast-growing innovative food startup
• Competitive compensation and equity
• Medical, Dental, Vision Insurance
• FSA, HSA, and Commuter Benefits Accounts
• 401k
• Snacks, coffee, and tea to keep you fueled and energized at work
• Weekly company-sponsored lunches
• Loads of better-for-the-planet foods to try

Prime Roots is an equal opportunity employer and we value diversity and inclusiveness. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.