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ClickBank is seeking a talented Retention Marketing Manager to join our team!

What is ClickBank? Hint: we are not a bank!

Founded in 1998, ClickBank has established itself as a top global internet retailer powering one of the world's leading performance marketing platforms for both digital and physical products. The ClickBank platform meets at the intersection of ecommerce, fintech and adtech, enabling entrepreneurs to drive consumer traffic and sales through a commissioned affiliate network.

With over 200 million customers, six million platform users and distribution in 190 countries, ClickBank's powerful ecommerce and mobile ecosystem provides entrepreneurs with a reliable secure online marketplace to help them sell their products and services.

What's in it for you?

Here at ClickBank, we're empowered to grow both personally and professionally. From personal development opportunities, to a variety of epic team building adventures, as teammates and individuals, we're only getting stronger If you're looking for a new opportunity to develop (and maybe show off) your skills, we're looking forward to hearing from you! #ClickBankLife

For a cool message from our team, CLICK HERE!

The Job...

Clickbanks Retention Marketing Manager develops, manages, and optimizes retention campaigns and student experiences across Emails, LMS, product and other touchpoints to increase lifetime value of Spark students, Accelerator users, and rebills. This team member will also work closely with the Clickbank product team to set up new products, partner with customer success and support to maintain alignment and actively solve any product issues, and improve the overall product by collecting customer feedback and performing tests.

Responsibilities

Four Key Areas of Responsibility:

• Spark/Accelerator Student Rebill revenue - Owns the rebill number and retention metrics
• Spark Student/Accelerator Success and activation On platform student sales
• Spark Student/Accelerator Experience and Product Setup
• Spark Student/Accelerator Support / Customer Success Coordination
• Identify and own key performance indicators that levy up to positive rebill growth.
• Constantly research, gather data, and hypothesize and run tests to identify new levers that impact these KPIs.
• Develop and manage marketing campaigns aimed at improving subscriber retention across multiple channels (email, product, chat, surveys, on-site messaging)
• Partner with internal (product, ENG, customer success) and external resources (vendors) to develop and execute all retention marketing campaigns
• Develop key messaging points and direct response creative across mediums that drive engagement and retention
• Partner with email program managers to test and develop email best practices that drive retention.
• Partner with education content manager to ensure coursework and content drives on platform sales + run experiments to improve rebill success
• Analyze marketing campaign performance including email metrics, conversion, and retention to understand effectiveness and ROI
• Compare and analyze course, community, and tool engagement data with retention, stick rate, and rebill data to draw conclusions, tell stories, and help guide future content, community, and tool development.
• Setup new Spark products on the Clickbank platform and work with education content manager and marketing developer to set up inside Thinkific LMS.
• You are a self-starter, detail oriented and can adhere to and implement processes and protocols
• You are a team player and desire to collaborate and communicate effectively
• You possess a keen ability to collaborate across teams and departments.
• You are highly organized to keep track of multiple projects running simultaneously
• You are a dynamic and critical thinker who understands the broader view of business objectives, but still skilled at managing projects and the details therein to completion, on-time and on-budget
• You can help conceive great ideas AND bring them to life
• You have a history of developing creative strategy briefs and working alongside a creative team with a proven track record of impacting retention numbers.

Who You Are

• You are a self-starter, detail oriented and can adhere to and implement processes and protocols
• You are a team player and desire to collaborate and communicate effectively
• You possess a keen ability to collaborate across teams and departments.
• You are highly organized to keep track of multiple projects running simultaneously
• You are a dynamic and critical thinker who understands the broader view of business objectives, but still skilled at managing projects and the details therein to completion, on-time and on-budget
• You can help conceive great ideas AND bring them to life
• You have a history of developing creative strategy briefs and working alongside a creative team with a proven track record of impacting retention numbers.

Requirements

• 2-3 years of direct experience with retention marketing and/or customer lifecycle marketing.
• Experience developing and managing retention marketing plan across specific segments
• Experience developing and executing integrated marketing programs across email, product, courses, community, and on-site.
• Ability to analyze digital platform usage to identify various targets and help tailor marketing communications segmented for those audiences in order to influence retention.
• Ability to measure and analyze performance and KPI's across marketing tactics and help to identify testing plans and ongoing optimization of the conversion funnel
• Experience in Developing a testing calendar for email with the goal of optimizing targeting, segmentation, creative, and serving dynamic content to maximize retention, upsell and winback strategies.
• Proven ability to feed acquisition and retention insights into editorial and product development teams where applicable

Benefits

• ClickBank pays for 98% employee and child premiums, spouses approximately $190/month
• Company HSA contributions
• Total compensation = competitive base + bonus
• 401k + company match and contribution 100% vested
• Low employee turn-over
• Paid Time Off - very competitive, and it's ok if you use it!
• Flex Days - additional 7 days!
• 9 Paid (link removed)cluding your birthday (because that should be a holiday)
• Easy access work location is near Overland/Cole road near I-84 in center of Boise
• Open modern work space with big windows overlooking Boise valley
• Free snacks and coffee in office (lots of variety with healthy alternatives plus a fancy espresso machine)
• Employee and company charitable contributions
• Frequent company events (bowling, parties, team-buildings, happy-hours)
• (link removed) more!

At ClickBank, we have a laid-back, yet high performing culture. Our team is everything to us! We believe in treating our employees well, having fun together, and cultivating an exciting collaborative environment! #WorkHardPlayHard