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Are you adept at engaging with customers on social media? Do you have a passion for all things performance automotive? If so, this may be the perfect opportunity to combine your creativity, social media skills, and passion - all in one.

As a leading player in the industry, were all about pushing the boundaries and delivering top-notch products and services. We need an energetic mastermind who can take our social media game to the next level and connect with our vibrant community of automotive enthusiasts. APEX designs and distributes performance wheels for racers and car enthusiasts. We deliver real performance and not fashion wheels that only look the part. Most consumers dont know how to tell the difference and were on a mission to protect enthusiasts from superficial wheels that dont deliver.

This is one of our most public-facing positions so youll have a big impact on our brand which is going through a major shift in focus and messaging. Your knowledge of the motorsports community, your ability to speak in APEX's informed and authentic voice, and your expertise in Social Media will allow you to engage with our customers and deliver the top-tier experience they expect.

Your goal will be to moderate our various communities, respond proactively to social media posts, plan and publish content, and more. Youll get the community excited to engage more and be the initial contact point for a lot of consumers. You need to be wise enough to avoid and shut down trolls that will try to promote fake performance products, and youll help direct people who arent in the know to eye-opening info on our blog.

While this full-time position is fully remote and open to some flexibility on hours, our Social Media Manager will typically work 8:30 AM - 5 PM PST Monday through Friday. This schedule will allow you to partner with internal teams and respond to customers in a timely manner during our core business hours. You will also be encouraged to come to Pleasanton, CA (at our expense if youre not local) two or three times a year for company and/or department meetings and team-building activities.

Community Moderation:

• Develop and utilize responses that are consistent with the companys brand identity and live up to APEXs reputation.
• Build and maintain positive relationships with our prospective and existing customers by answering social media queries and comments in a timely manner. This will involve responding to a high volume of inquiries/comments in a timely manner to customers on social media asking for information about products, services, or order status, or registering a complaint, concern, warranty claim, etc.
• Detect more serious issues or complaints and rush emergency support by pulling in our Customer Experience Specialists, but stay involved to ensure public answers are handled delicately.
• Proactively outreach to individuals engaging with our socials, gathering more information, positively engaging, developing relationships, or reaching out to potential collaborators. Then, receive, organize, and distribute User Generated Content (UGC).
• Assist in identifying social media Influencers and PR opportunities, then assist with partnerships for our Influencer Marketing Campaigns.
• Watch for and handle trolls and naysayers accordingly so that comments never explode into brand-tarnishing events.
• Stay current on social media trends and emerging platforms to strategically expand our footprint in social channels.

Content Management and Optimization:

• In partnership with our selected third-party marketing partners and internal teams, create, maintain, and execute a strategically driven content calendar across all social media platforms and execute the day-to-day process of scheduling and posting.
• Assist in implementing social media content and plans to increase followers on popular social media platforms such as Instagram, Facebook, and Tik Tok.
• Work with our team of Product Experts who will create educational blogs and optimize them for SEO and social media purposes. Youll do this work under the guidance of our Performance Marketing Manager.
• Work with our team of Product Experts to write educational content scripts to be utilized during the filming of longer format YT videos.
• Optimize business operational processes with cross-functional teams to improve efficiencies in social content planning and execution.
• Contribute to team discussions about social media marketing strategy.
• In a pinch, lend a hand to the Customer Experience team and other Marketing team members.

Analysis:

• Use Sprout to monitor and evaluate the companys social media performance and assist with weekly and monthly reports on social media response efforts.
• Monitor effective benchmarks for measuring moderation and UGC volume. Analyze, review, and report on effectiveness of moderation policy such as Response Rate, Time to Respond, Resolved Issues, etc.
• As needed, assist in building other analytical reports.

How to Apply: When submitting your cover letter, tell us how your knowledge of the motorsports community makes you especially qualified to be the voice of APEX. If you are unfamiliar with motorsports, tell us why your other skills and experience make you the best candidate for the job.

Requirements

• Bachelors degree in journalism, communications, marketing, related field, or equivalent work experience.
• Demonstrable experience managing social media accounts in a corporate or agency setting.
• Excellent written and verbal communication skills.
• A thorough understanding of social media management and strategy.
• Proven multi-tasking and time-management skills, with the ability to prioritize tasks.
• Strong preference will be given to candidates with a passion for automotive motorsports, and knowledge of wheel & tire fitments or an adjacent interest.
• Experience using Sprout/other social media CRMS, Google Analytics, Slack, Google Docs, and/or experience using Photoshop/illustrator are all a plus.

Benefits

• Full-time hourly non-exempt position, $50k - $70k annual depending on experience.
• Fully remote telecommuting is supported from anywhere in the contiguous USA.
• Employee Medical, dental, and vision benefits are 100% company-paid.
• Company contributions towards spouse/partner and dependent Medical benefits.
• 401k with employer matching.
• Accrue 12 days of vacation in the first year, with increases at key anniversaries.
• Paid sick leave and paid company holidays.
• Support your track addiction with reimbursements for HPDE and autocross event registration fees, plus employee discounts and freebies on APEX products and schwag. Participate in company activities including karting, spectating at races, track days, and more.