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About You:

You are inspired to create and optimize campaigns to generate leads and drive sales for our clients. You demonstrate expertise in paid media buying across channels like search/GLSA, social, programmatic display, and OTT, and have experience purchasing leads through third-party affiliates. You have a strong grasp of current marketing trends and strategies and can develop integrated marketing plans that maximize quality of marketing generated (e.g. sales) based on a complex ecosystem of data and analysis. You thrive in a culture that is analytical, nimble, collaborative, and creative in problem-solving.

Does this sound like you? If so, Level Agency is currently looking for a Paid Media Manager to further their career with our team.

About Us:

At Level, we use the scientific method to drive effective performance marketing campaigns for our clients. Everything from media planning to the ad creative is done with methodical care. Our cross-functional teams use a Test. Learn. Grow. framework that allows them to act with urgency and quickly adapt to the ever-changing world of performance marketing. This nimbleness and willingness to rethink what we know leads to better decision-makingand the confidence our clients need to pursue bold ambitions.

Recently ranked on the Inc. 500's Fastest-Growing Private U.S. Companies and one of Pittsburgh's Best Places to Work, Level delivers powerful and comprehensive online solutions including multi-channel digital marketing, search engine optimization, lead generation, website development, ROI reporting, and much more.

Level is an equal opportunity employer, a Military Friendly partner, and we value diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

About the Position:

ThePaid Media Managerwill be part of a cross-functional team of performance marketers and will contribute to strategic and tactical online media buying and planning for their assigned clients. The successful candidate will own media performance while leading media analysts toward the business objectives. This role reports to a Cross-Functional Digital Marketing Team Lead. The salary range for this position is $60k - $80K.

We are interested in every qualified candidate who is eligible to work and will perform the work in the United States. We are not able to sponsor visas.

Your Impact:

• Strategic: You have a great talent for analyzing business problems with a curious mindset. This allows you to create media initiatives that utilize multiple channels to effectively address the challenge
• Leadership & Knowledge: You serve as a media expert and guide support for a cross-functional team of performance marketers as it relates to media strategy, optimization, and management.
• Ownership: You are highly skilled in building and managing paid media campaigns.
• Strong Data Storyteller: Your curious, analytical approach extends to leverage data to tell a performance story to clients. This is supported by data visualization.

• Collaboration: You thrive at collaborating effectively with cross-functional teams, including creative, analytics, and account management, to ensure campaign goals are aligned and met. You have strong interpersonal skills and the ability to communicate effectively with colleagues and clients are essential.
• Coaching: You mentor and support direct reports to expand their capabilities and individual success.

Requirements

• Proven paid media management experience, managing successful targets beyond leads (e.g. MQLs, sales)

• Specific platform and strategic knowledge in the following: Google Ads, Bing, Meta/Facebook/Instagram, LinkedIn, Snap, TikTok, DV360, OTT.
• Specific analytics and reporting knowledge in the following: Google Analytics (UA and GA4); Google Tag Manager & tag
• Strong expertise in maximizing Google Search performance and driving effective bid strategies based on capacity/demand.
• Experience in media buying automation/AI and paid media revenue attribution.
• A passion for keeping up to date on industry trends and best practices, with the ability to share insights with both internal and external stakeholders to drive continuous improvement.
• Familiarity with generative AI technologies, with a willingness to learn and apply these concepts in real-world scenarios.

Benefits

• Remote work from anywhere in the US with an internet connection

• Performance reviews every six months
• 401k plan with 3% employer contribution
• 11 annual paid holidays
• 15 PTO days + 1 additional day per year of service
• Summer Fridays

• Great medical benefits including vision and dental
• 20 Days of Paid Parental leave benefit after 1 year of full-time service
• Career advancement opportunities
• Employee appreciation programs