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Programmatic Trader Location: US-NY-New York Email this job to a friend
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PCH Media, the digital advertising arm of Publishers Clearing House, is currently seeking a talented Programmatic Trader to join their team. If you have a passion for data-driven advertising and a proven track record of success in programmatic trading, we invite you to apply for this exciting opportunity. Join a dynamic team of industry experts and help shape the future of digital advertising at PCH Media. Apply now and take your career to the next level! We're looking for a Programatic Trader to - Execute programmatic media buying campaigns across multiple platforms, ensuring proper implementation, optimization, and performance monitoring.
- Manage relationships with demand-side platforms (DSPs), ad exchanges, data providers, and other technology partners to secure quality inventory and optimize campaign performance.
- Utilize programmatic advertising tools and platforms to set up, launch, and optimize campaigns, including bid management, targeting parameters, and creative variations.
- Monitor campaign performance metrics, such as click-through rates, conversions, and return on ad spend (ROAS), and provide regular reports and insights to internal stakeholders and clients.
- Stay updated with industry trends, best practices, and emerging programmatic advertising technologies, sharing knowledge and recommendations with the team.
- Act as a platform expert to educate clients and internal teams on platform best practices, product updates, and internal process optimizations.
Requirements
- 2+ years of hands-on experience in programmatic media buying or trading, preferably within an agency or advertising technology company.
- Proficiency in programmatic advertising platforms (e.g., DSPs) and tools (e.g., Google Ads, Facebook Ads Manager).
- Solid understanding of programmatic media buying strategies, including audience targeting, bidding techniques, and campaign optimization.
- Strong analytical and problem-solving skills, with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent communication and collaboration skills, with the ability to work effectively in a team environment and build relationships with internal and external stakeholders.
- Detail-oriented mindset with the ability to manage multiple campaigns and prioritize tasks in a fast-paced environment.
Benefits 20 PTO Days + 9 Paid Company Holidays! Competitive 401K package Annual bonus! Educational stipends World-class office with a gym, tennis court, cafeteria and more! Medical, Dental + Vision benefits and more!
PCH Media
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