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Product Marketing Manager
Location: IN-Multi-City, India
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Job Description (Minimum 250 characters)* Product Marketing Strategy: Own the local maxima for your product. Define and execute GTM for new launches and campaigns for driving growth.
Go-to-Market: Devise a go-to-market strategy to achieve overall business targets with cross collaboration with sales, marketing and product teams. Prepare compelling solution sales plays for multiple buyer personas, solving for differentiated business needs. Drive teams with sales plays and GTM campaigns to achieve organizational goals
Market Landscaping and Research: Talk to customers, conduct market research, work with our product analysts and acquire insights that will deepen our understanding of target market segments and relevant audiences.
Product Evangelist - Act as an evangelist for your product internally and externally. Create brand awareness for your product inline with the Razorpay payments and overall Razorpay brand.
Optimize Across the Funnel: Work closely with Sales, analytics, Product and Marketing to continuously optimize and track the funnel for your products.
Product Innovation: Be on top of the voice of the customer as well as the happenings in the competitive landscape and the industry as a whole to include the product roadmap.
Enable User-Facing Teams: Enable and train the Sales, Marketing, and Customer Success teams by owning and driving the creation of collaterals, content, and demo. Enable sales and business teams with lead generation, industry fitments as well as through sales kits and various collaterals such as testimonials, case-studies to better the conversion funnel Keywords "Marketing"," Market Research", "Solution Sales", " Brand Awareness" 1 Mandatory Key Skills "Marketing" Work Experience Required 10+ Years Job Location(s) PAN India Industry Type Software Product Functional Area Marketing Qualification MBA/Masters in Commerce/Marketing or Equivalent Job responses on (email id ) hidden_email Employement Category:Employement Type: Full time Industry: IT Services & Consulting Role Category: Marketing / CommunicationSales / BD Functional Area: Not Applicable Role/Responsibilies: Product Marketing Manager
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