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Job Description
Key Responsibilities:
Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display
advertising
Building and maintaining our social media presence across all digital channels
Measuring and reporting on the performance of digital marketing campaigns against goals (ROI and
KPIs)
Identifying trends and insights, and optimizing spend and performance based on the insights
Brainstorming new and creative growth strategies
Collaborating with internal teams to create landing pages and optimizing user experience
Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touch points
Instrumenting conversion points and optimizing user funnels
Driving collaborations for business growth
Evaluating emerging technologies. Providing thought leadership and perspective for adoption where appropriate.
Skills Required: Should have good written communication, research, team building skills.
Education, Expertise & Experience
Ability to drive marketing campaigns- end to end
An eye for detail
Coordination with cross functional teams to drive results
Lead generation develop and implement campaigns for traffic & leads
Develop and maintain a network of relationships with key stakeholders
Market research and competitor mapping for better positioning of services
Employement Category:
Employement Type: Full time
Industry: IT Services & Consulting
Role Category: General / Other Software
Functional Area: Not Applicable
Role/Responsibilies: Digital Marketing Lead _Chennai
Pioneer Management
