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Job Description

Harley Davidson BU

M3 to M5

As Lead- Digital Marketing & Activations you will be part of the Marketing and will report to the Head- Marketing HDBU.

The purpose of your role will be the owner of the business solutions design, teams, programs and operations that drives the Harley-Davidson digital marketing and customer personalization targeting strategy. The role incumbent will work as an integral part of the HDBU in providing management over and planning and implementation of digital marketing services, delivering an integrated and an effective digital experience to our customers across all channels including but not limited to Social, Mobile and Web and enhancing revenue opportunities and delivering a hassle free experience to our customers.

Your key responsibilities will include, but not limited to:

• To oversee social media accounts and initiatives, ensuring excellence in digital services and project/staff efficiencies
• Responsible for all social listening and facilitating all related processes on social media, forums, blogs, ratings and reviews, etc
• Work with Media team to drive Marketing KPIs of Awareness, Consideration and Conversion
• Dealer digitization and hyperlocal
• Own E2E digital experience from prospecting to sales to retention including UI/UX
• Owner of personalization and contact strategy

The role incumbent will be a leader who can identify and support marketing business strategies ensures success on projects through a proven track record of applying good marketing, staff and project management techniques, methods and tools to develop and deliver a world class digital marketing outcome.

• Owns the business solutions design and drives the personalization targeting strategy.
• Owns and drives UI/ UX, social content strategy, ORM, Digital analytics, Conversion funnel, personalization, Digital innovation, Hyperlocal,
• Influencer marketing, SEO, e-Commerce.
• Key point of contact for digital performance & web. Ensures the digital business is continually focused and aligned with business objectives.
• Determines priority of new digital implementation projects.

B.Tech & MBA with core specialization in Marketing

12+ Years of experience in an ability to design and make the customer experience better through a clear vision and strong client relationship is crucial, as is working towards building customer satisfaction, loyalty, and referrals.Using data from customer experiences to get insight into their perspective is imperative when looking to grow and improve the digital customer experience and build customer loyalty to the brand.

• Passionate about data and tech
• Relationship building and working with different disciplines across the agency
• Project management experience
• Proficient strategic and analytical thinking skills - Negotiation skills

• Excellent written and verbal communication skills
• Organizational skills including attention to detail and multi-tasking skills
• Ability to coach and mentor teams effectively
• Creative mindset
• Collaborator and ability to deal with ambiguity

As the world s largest manufacturer of motorcycles and scooters for the last 22 years, Hero is where you will get to work with the brightest innovators, passionate about being the best in what they do. You will become a part of India s proudest legacy, a brand that is celebrated by 110 million Indians and is now taking over the world with its manufacturing superpower. If you are someone who dreams big and goes after their dreams with absolute conviction, Hero is your place to be. At Hero, we are building a cutting-edge future of mobility, pushing frontiers of innovation and aiming for the very best. Choose to be with the best, choose to be your best.

Headquartered in New Delhi (India), Hero MotoCorp is the world's largest manufacturer of motorcycles and scooters for 22 consecutive years. We are at the forefront of developing modern, technologically superior and eco-friendly mobility solutions for its millions of customers around the world.

Hero MotoCorp has rapidly transformed into a true multinational organization with a presence in 47 countries across Asia, Africa, Latin America and the Middle East.

We have achieved the coveted milestone of 110 million cumulative production and sales since inception. Aligned with its Vision Be the Future of Mobility , Hero MotoCorp plans to achieve its next 100 million sales by 2030.

We have a globally benchmarked manufacturing and Research & Development (R&D) ecosystem that is spread across global geographies. Its R&D facilities are located in India and Germany - the Centre of Innovation and Technology (CIT) at Jaipur, India, and the Tech Centre Germany (TCG), near Munich. Hero MotoCorp s eight green manufacturing facilities are spread across India (6), Colombia (1) and Bangladesh (1).

Hero MotoCorp is the pre-eminent leader in the Indian two-wheeler market. It is the only motorcycle manufacturing company listed in Dow Jones Sustainability Index.

In 2022, Hero MotoCorp launched a separate brand for emerging mobility solutions, including Electric Vehicles (EV) - VIDA, Powered by Hero. VIDA has commenced sales of VIDA V1 its first EV in India and plans to launch the product in global markets.

We are one of the largest global corporate promoters of multiple sporting disciplines. Hero is globally associated with golf, football, field hockey, cricket and motorsports. Hero MotoSports Team Rally is one of India s flag-bearers in global rally racing. The iconic golfer Tiger Woods is Hero MotoCorp s Global Corporate Partner.

Read more about us.

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Recruitment assessments We at Hero are equal opportunity employer and committed to a policy of treating all its employees and job applications equally. Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

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