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Position Summary

The Graduate Enrollment Marketing Manager (GEMM) is a cross-departmental role between University Marketing and Communications (UMC) and Enrollment Systems & Operations (ESO), serving as a bridge between UMC and the Office of Graduate Admissions and North Park Theological Seminary. The primary responsibility of the role is to develop and implement marketing and communications initiatives that drive enrollment. As part of the Enrollment Systems group, the GEMM is responsible for the configuration and maintenance of North Park Universitys recruitment communication systems and other customer relationship management (CRM) system administrative functions as assigned including analyzing organization processes/reports, converting business workflows for launch, and ongoing use of the CRM platform. This position reports to the Operations Manager of University Marketing and Communications and is a hybrid role (three days in office and two remote).

Responsibilities

• Partners with the Office of Graduate Admissions and North Park Theological Seminary to develop and implement strategic communications for the universitys admissions audiences which include prospective students, educators, and other influencers.
• Works with members of the Enrollment Management and Marketing division to continuously improve recruitment communication strategies.
• Becomes an expert on the communications flow of materials received by admissions audiences, and coordinates implementation of new or revised touchpoints.
• Participates in the writing and management of recruiting emails and other forms of electronic communication as needed.
• Manages and implements enrollment communication in the universitys CRM platform.
• Project manages admissions initiatives that utilize direct mail, print, email, web, and social channels.
• Serves as the project manager for tactics within the marketing plan, ensuring projects are completed on time and within budget.
• Drafts work requests and creative briefs for the in-house creative team; provides creative direction and facilitates approval process.
• Participates in ongoing review of admissions-related webpages. Works with the web team to ensure content is up-to-date, appropriate, and engaging for targeted audiences.
• Facilitates communication across many departments for new program launches, admissions initiatives, and marketing campaigns.

About North Park

Founded in 1891, North Park University is a Christian university affiliated with the Evangelical Covenant Church of over 3,200 students from around the country and the world. Located for over 125 years on the land of the Miami and Potawatomi tribes in what is today Chicagos northside, NPU has recently been designated a Hispanic Serving Institution and is committed to serving diverse populations. Elevating North Park Universitys core distinctives of Christian, city-centered, and intercultural, NPU values diversity among its faculty and is committed to building a racially and culturally diverse intellectual community, and strongly encourages the nomination and candidacies of persons who are Black, Indigenous, and People of Color regardless of gender.

North Park University is located in the Albany Park neighborhood of Chicago, one of the most ethnically diverse zip codes in the United States. It is nine miles from downtown Chicago. The North Park campus has often been referred to as an oasis in the heart of the city a place where students from urban, rural, and suburban backgrounds alike can call home. And all of this within the major metropolitan backdrop of Chicago: one of the worlds largest and most diversified economies, renowned for its museums and music, and voted best large city in the U.S. for four years in a row by Cond Nast Traveler.

Mission

The mission of North Park University is to prepare students for lives of significance and service through education in the liberal arts, professional studies, and theology.

Vision

Building on our core institutional identityChristian, city-centered, interculturalour vision is to create a university of uncommon character and enduring excellence, where faith, learning, and service meet.

Requirements

• Bachelors degreepreferably in business, communications, technology, or information managementor equivalent experience required.
  
• One year of experience with Salesforce or comparable CRM
• Ability to communicate effectively, via verbal and written methods, with both technical and non-technical personnel regarding technology issues.
• Broad knowledge and experience in Excel, Word, project management software, and CRM. Demonstrated aptitude for new technology.
  
• Ability to prioritize, manage time, people, projects, and resources.
  
• Team player with a professional demeanor and customer service abilities
• Persuasive communication skills and an ability to negotiate.
• Must be able to work independently with little to no supervision.
  
• Committed to and an articulate supporter of the universitys mission, identity, and Christian faith commitment.
• Personal commitment to North Parks mission of Christian higher education.

Preferred

• Sales/recruitment and/or marketing background.
• Previous experience with TargetX Recruitment Suite.

Benefits

• Medical Insurance
• Dental Insurance
• Prescription Plan
• Flexible Spending Account
• Commuter Benefit
• Life Insurance
• Disability Insurance
• Retirement Plan
• Tuition Remission
• Helwig Recreation Center