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ABOUT KATE FARMS
Kate Farms is a company with heart. Our company was founded on the belief that good nutrition leads to good health, and good health opens the door to endless possibilities. Thats why our mission is to make nutrition the cornerstone of healthcare, so people can live their best lives. We are a medical food company that makes complete nutrition formulas for people who have a medical need for liquid nutrition.
Kate Farms works to be the place where a diverse mix of talented individuals want to come, to stay and do their best work. Ensuring a diverse and inclusive workplace where we learn from each other is core to Kate Farms values. We are an equal opportunity employer and fully focused on equality; we believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin and all the other fascinating characteristics that make us different. We invite you to come do the best work of your life with us at Kate Farms.
POSITION OVERVIEW
Kate Farms created the plant-based liquid nutrition category supporting health needs and is the #1 recommended brand today. The Kate Farms nutrition products are primarily available to consumers through (link removed) and other online resellers. Those channels continue to grow every year and the company plans to add more Ecommerce platforms in the future.
This role focuses on all the consumer digital demand generation activities for Kate Farms. Today, these include paid and organic search, display, paid social, video, audio, and affiliate partnerships. The individual will lead the development of a vision to maximize all these performance marketing efforts, blending company strategy, consumer insights, and data analytics to deliver positive results.
The right candidate will have a passion for using data to derive insights and drive impactful marketing and business decisions. This person will be growing (link removed) and bring thought partnership to how we build a more robust ecommerce business. This person will lead tactical execution of all paid media while also creating a delightful and consistent brand experience across all channels. This role will work closely with other marketing cross-functional partners (brand managers, HCP digital marketing, ecommerce operations, business analytics) to execute a comprehensive online sales plan.
JOB DUTIES AND RESPONSIBILITIES
- Collaborate on developing a vision to maximize performance marketing efforts through leveraging data analytics and insights to deliver results.
- Utilize vision to drive channel mix and investment levels balancing effectiveness with efficiency, profitability, and user journeys across touchpoints.
- Oversee day-to-day advertising operations and continuously evaluate and optimize marketing spend and channel allocation.
- Evaluate effectiveness of all digital demand generation channels and create a strategic measurement framework that supports both operational and longer-term decisions.
- Guide digital marketing agencies and partners to execute on strategy and spend profile that aligns to business goals (link removed)>
- Communicate how the various channels play together, with close audience and targeting management to stitch together insights across all acquisition channels.
- Translate performance marketing information into new ideas, consumer insights, and innovation possibilities.
- Collaborate with Brand Managers to plan and execute high-impact creative and consistent brand voice through the marketing funnel.
- Collaborate with HCP Digital Media plans and medical channel sales organization.
- Ideate with the functions across marketing, ecommerce operations, and business analytics to understand results and sharpen activities.
- Evaluate and test new marketing strategies and channels based on industry best practices, identifying and prioritizing improvement opportunities.
- Own affiliate marketing strategy and execution. Deliver results through affiliate channel by balancing growth with ROI while driving rapid experimentation and learning.
- Critically evaluate affiliate partner and audience fit and grow through strategic recruitment of new partners while optimizing existing partnerships.
- Lead annual media planning efforts that build from company growth strategy, marketing / retention KPIs, and brand metrics.
MINIMUM JOB REQUIREMENTS
- A minimum of 5-7+ years of digital marketing experience in consumer goods or related industries.
- In-depth channel knowledge in Google, Meta, and Shopify.
- Experience managing paid media budgets (in partnership with agencies) >$1M/yr., preferably for a DTC company.
- Strong analytical skills, comfortable running intermediate data analyses.
- Passion for using data to derive insights and drive business and marketing decisions.
- Experience with web analytics and visualization tools.
- Proven experience effectively guiding external agency relationships.
- Strong communication and collaboration skills.
- Strategic storyteller, with experience creating confidence with senior leaders and inspiring day-to-day teams.
- Collaborative and team oriented.
- Passionate problem solver that can operate at a strategic and executional level.
- Demonstrated success managing staff and building high performing teams.
- Ability to perform at high levels in a fast-paced ever-changing work environment.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by the employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Ability to sit at a computer for extended periods of time.
- This position will work in a home/office environment with regular trips to corporate office, conferences, and other events.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This position, and any position that requires presence in our office or travel, requires that, if hired, you be vaccinated against Covid-19 unless you need a reasonable accommodation due to sincerely held religious beliefs, medical needs, or other reason protected by applicable federal, state, and local law.
In compliance with Colorados Equal Pay for Equal Work Act (EPEWA) and New York Citys Human Rights Law (NYCHRL) we are disclosing the compensation, or a range thereof, for roles that will be, or could be performed in Colorado. If the position applied to is not located in Colorado or NYC, the following information may not apply. Salary Minimum : $ 113,627 Salary Maximum $147,636 (link removed) The base salary range above represents the low and high end of the Kate Farms salary range for this position. This range will vary and may be above or below the range based on various factors including but not limited to location, experience, internal pay alignment, and performance. The range listed is just one component of Kate Farms total compensation package for employees. Other rewards may include annual bonuses and short- and long- term incentives.
Kate Farms cares well for its employees and it shows through the provision of standout benefits! Kate Farms provides amazing benefits such as Medical, Dental, Vision, Life Insurance, FSA, 401k Retirement Plan, Paid Time Off, etc. And if that didnt excite you, our company pushes the envelope further by extending our benefit offerings to Parental Leave, Remote Work options and many other outstanding company perks(link removed)>
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization as directed by the management of the company.
Kate Farms
