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• Title: Director of Digital Marketing
• Salary: $120,000 - $150,000
• Requirements: Omni-channel experience
• Location: Tempe, AZ (on-site)

Our client, a rapid growth e-commerce company operating in the dynamic fashion industry, is actively searching for a versatile and results-driven Director of Digital Marketing. This pivotal role requires a professional with a proven track record of achieving substantial sales growth across various digital marketing channels, including but not limited to TikTok, Instagram Reels, email marketing campaigns, in-person events such as Pop Up stores and booths, and strategic influencer partnerships. While prior experience within the fashion industry is highly preferred, exceptional candidates with a background in other renowned retail brands will also be considered.

Position Overview

As the Director of Digital Marketing, you will report directly to the Chief Marketing Officer while maintaining a dotted line to the Founder/CEO. Your primary responsibilities will encompass the development and execution of comprehensive marketing strategies, with a strong focus on email marketing, social media management, influencer marketing, and e-commerce optimization.

Key Responsibilities

• Email Marketing Strategy:
  • Develop and execute a robust email marketing strategy that enhances customer engagement.
  • Implement compelling promotional campaigns to boost sales and app conversion rates.
  • Drive product sales through targeted email marketing efforts.
• Social Media Management:
  • Take charge of social media initiatives on platforms like TikTok and Instagram.
  • Craft and execute captivating content and campaigns to increase brand visibility and engagement.
  • Analyze and optimize social media performance to achieve tangible business outcomes.
• Influencer Marketing:
  • Build and manage strategic influencer partnerships to elevate brand presence.
  • Collaborate with influencers to create impactful content and drive sales through effective influencer collaborations.
  • Monitor and measure the ROI of influencer marketing campaigns.
• E-commerce Expertise:
  • Leverage e-commerce best practices to maximize online web and app sales.
  • Implement strategies to improve conversion rates and enhance the overall shopping experience for customers.
  • Stay updated on industry trends and technologies to continuously innovate and refine e-commerce operations.

Requirements

To excel in this role, you should possess the following qualifications and meet the requirements:

• 10+ years experience in digital marketing, with a track record of successfully driving sales and engagement across various channels.
• Familiarity with the fashion industry and a deep understanding of consumer behavior within this space (experience in retail brands is also valued).
• Exceptional leadership and communication skills to effectively collaborate with cross-functional teams.
• Proficiency in data analysis and a data-driven approach to decision-making.
• Strong project management skills, including the ability to manage multiple initiatives simultaneously.
• A strategic mindset with the ability to develop and execute marketing plans that align with business goals.
• Proficiency in using marketing and analytics tools/platforms.
• A creative thinker who can develop innovative marketing campaigns that resonate with the target audience.
• Bachelor's degree in marketing, business, or a related field; advanced degrees or certifications are a plus.