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Head - Brand Marketing - Internet/Online
Location: IN-Delhi, NCR
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Job DescriptionYou will lead entire Brand & Marketing charters by way of strategizing, implementing, and managing transformational initiatives that contribute to the growth of all things Brand and Marketing. Broad charters are marked below for ready reference: Digital Assets Marketing: - Develop and execute comprehensive digital assets marketing strategies, including virtual goods, to engage and monetize user base. - Lead the strategic planning & development of a diverse range of digital assets within platform. - Lead strategic integration and shape our product roadmap to integrate digital assets seamlessly into our virtual world. Influencer Marketing: - Identify, onboard, and manage partnerships with influencers and thought leaders in the blockchain and immersive technology space. - Define & execute transformative influencer marketing campaigns to amplify our brand reach and credibility. - Monitor and analyse the impact of influencer partnerships on our user engagement and growth. Content. Marketing: - Develop and execute content marketing strategies that resonate with our target audience. - Oversee the creation of high-quality content, including blogs, videos, webinars, and social media campaigns. - Set standards and establish thought leadership in the blockchain and immersive technology sectors through our content as subject matter expertise. Brand Launch: - Lead the development and execution of a comprehensive brand launch strategy. - Define our brand identity, positioning, and messaging to create a strong market presence. - Ensure a consistent brand experience across all touchpoints and ensure our brand as industry authority. Experience Charters: - Build culture of exceptional user experiences in Org and also within our virtual world. - Develop & collaborate for UX vision, user journey maps and experience charters to enhance user satisfaction and retention. - Continuously iterate on experiences based on user feedback and data analytics. Strategic Alliances: - Identify and cultivate high impact strategic partnerships and alliances with industry leaders, technology providers, and other stakeholders. - Collaborate on co-marketing initiatives and mutually beneficial projects. - Leverage alliances to expand our platform reach and capabilities. Profile Expectations: - Master's degree in Marketing/ Business - 10+ years of progressive experience across portfolios, preferably new tech. - Hands-on experience in developing, implementing marketing strategies, expansion interventions; brand growth across multiple geographies. - Analytical mindset with the ability to gather and interpret market & customer data. - Strong understanding of technology products, market research & consumer behaviour - User centricity, UX/UI sensibilities, implement customer engagement systems and processes. - Excellent interpersonal, communication, and presentation skills Employement Category:Employement Type: Full time Industry: IT Services & Consulting Role Category: General / Other Software Functional Area: Not Applicable Role/Responsibilies: Head - Brand Marketing - Internet/Online
Roots Recruitment
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