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Wasserman powers the business of sports, music, entertainment and culture. Founded in 2002, Wasserman represents many of the worlds most iconic sports and entertainment figures, music artists, brands and properties, empowering them to shape culture and captivate audiences worldwide.

Wasserman Next Gen connects brands with the next generation of consumers. From high school to college and into young adult life, the team takes an audience-first approach, using unrivaled access to understand the passions and interests of these consumers, generate ideas that resonate, and deliver hyperlocal, culturally relevant engagement at scale. Wasserman Next Gens integrated approach allows clients to understand and engage with Gen Z and Millennial consumers through custom research, peer-to-peer, social and digital, experiential, media, and community integration strategies.

Headquartered in Los Angeles, Wasserman operates globally across 27 countries and more than 62 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit(link removed)(link removed)

The Role:

We are looking for a Senior Manager, University Relations, to join our rapidly growing team of college and youth marketing enthusiasts. As a Senior Manager for our University Relations team, you will be responsible for facilitating meaningful interactions between brands and students on college campuses across North America. You will actively contribute to the success of client projects, playing a key role in all disciplines from strategic development to execution.

Key Responsibilities:

• Develop a clear understanding of each clients business, marketing goals, and program objectives, identifying how to enhance the student experience through client work
• Demonstrate best in class management of relationships with key university contacts, learning the ins-and-outs of each assigned school, including opportunities to share strategic thinking through new opportunities
• Partner with team members from Client Services team (Boston-based) to understand the needs of each client and provide campus-specific recommendations for marketing tactics and activations
• Serve as a liaison between campus contacts and clients to develop and execute on-campus marketing activations that benefit both parties
• Manage and coordinate execution of on-campus client activations by overseeing event planning logistics, including but not limited to: securing event locations, contracts, invoices, permits, etc.
• Manage client program execution, including but not limited to, budget reconciliations, reporting metrics, and wrap reports, identifying learnings and future opportunities for enhancements to ensure client success
• Track all campus learnings and activities in Salesforce by creating, updating and maintaining accurate documentation of communications and events
• Ability to lead 1-3 accounts based on scope
• Manage and own daily workflow of client projects to ensure timely, economic program execution; tasks include, but are not limited to, status documents, budget responsibilities and project management
• Communicate clearly the value-add of the University Relations team with clients when relevant for program work, including but not limited to opportunities for strategic development to ensure client growth

• Produce client-facing reports by gathering qualitative and quantitative program data
• Research higher education institutions, including campus trends, policies, procedures, event opportunities, campus contacts, etc.
• Assist in generating consumer insights by conducting primary and secondary research to provide strategic insight and guidance to support new and existing client opportunities
• Demonstrate strong written and verbal communication skills through new and existing program materials, assisting in proposal development and presentation
• Lead and mentor teammates via communication, work ethic, urgency and demonstration of best practices
• Participate in agency brainstorms to help develop new, creative ways to engage Next Gen consumers
• Contribute to agency culture by actively participating in building positive internal relationships and maintaining enthusiasm toward day-to-day tasks and agency passion points
• Perform other duties, as assigned

Requirements

• Bachelors degree in marketing, communications, business or a related field
• 3-5 years of related work experience, ideally with exposure to experiential marketing and activations, with a focus on relationship building and networking
• 10-15% travel required for on-campus event activations and/or team meetings
• Event experience
• Strong entrepreneurial spirit with eagerness to learn and grow in a fast-paced environment
• Values and respects the importance of organization and time management for effective multitasking
• Customer-service focus with outstanding interpersonal, written, and oral communications skills
• Creative thinker that is willing to think outside of the box for the right solution(s)
• Self-motivated with proven ability to think quickly and problem solve
• Proficient in Microsoft Outlook, Excel, Word, and PowerPoint

Benefits

Here at Wasserman Next Gen, we are a people-first team that is driven and dedicated to what we do. Together, we create meaningful experiences for the Next Generation consumer. We work hard, play harder and will make the world a better place through our inclusive practices and community work.

Our environment fosters and encourages original thinking through constant and open communication. We love a good brainstorm, and we never stop asking ourselves, "what else? Above all, we believe in being good. We build relationships with respect, trust, and transparency.

We provide benefits for your health, your wealth, and your life:

Health

• Competitive medical, dental, vision packages with company contribution
• Healthcare and Dependent Care Flexible Spending Accounts (employee funded)
• Life/AD&D & Disability
• Parental Leave 12 weeks, eligibility extended to all parents regardless of gender or primary/secondary caregiver status

Wealth/Retirement

• 401K Eligible the 1st of the month following 30 days of service
• Annual company match

Culture

• Extensive DE&I programs and initiatives putting people first and creating impactful and meaningful change
• Comprehensive Learning and Development programs

Additional Perks/Life

• Unlimited vacation
• Cell phone reimbursement
• Commuter benefits

• Global Mentorship program
• Talkspace (a digital mental health service) and Headspace (a meditation app)
• PetsBest pet insurance