T-Mobile is synonymous with innovationand you could be part of the team that disrupted an entire industry! We reinvented customer service, brought real 5G to the nation, and now were shaping the future of technology in wireless and beyond. Our work is as exciting as it is rewarding, so consider the career opportunity below as your invitation to grow with us, make big things happen with us, above all, #BEYOU with us. Together, we wont stop!
The Senior Segment Marketing Manager would join a team passionate about Micro Small Business and is responsible for driving marketing and experience plans to drive new customer acquisition.
Responsibilities include
- Identifying segment audience insights, developing and implementing marketing programs for offerings including products and solutions across the segment channels
- Developing the Strategy and execution plans for the Retail Experience Roadmap with responsible for messaging, creative briefing & identifying areas of opportunity and innovation
- Aligning cross organizationally on initiatives to identify synergies and collaboration for new initiatives for retail experiences including geographic differentiation
- Expanding TFB Retail experiences with new store formats, trucks, events and DTC enablement
- Partnering with enablement and experience teams to deliver against business goals
Key traits for success are being innovative, goal-oriented, strategic, creative, collaborative, customer-focused, detailed, organized, persistent, resourceful, empathetic and a self-starter. Must be able to thrive in ambiguous environments, love multitasking and have a deep passion for small business marketing.
Job Responsibilities:
- Develops and implements marketing plans, campaigns, and business cases for the communication and distribution of products, services, and solutions. Prepares recommendations for annual business plans and strategies as well tactical plans.
- Partners with creative merchandising and advertising along with the agencies on creation of premier advertising and collateral to develop best value propositions and overall marketing calendar elements. Partners with marketing planning and analysis on potential promotion/pricing strategies; business tracking and analysis; partners with Consumer Insights on segment understanding, and with the product management team on product roadmap. The role requires strong cross functional partnership across the enterprise; specifically with sales, product management and web strategy operations leadership to ensure detailed execution and to create one look and feel for T-Mobile for Business products and services.
- Responsible for identifying market size, preparation of business plans, and assists in business case recommendations for the defined Marketing and service portfolio.
- Manages all marketing communication and distribution plans to include tracking of results. Prepares presentations for various audiences ranging from peers to executive level.
- May lead/mentor less experienced peers
- Also responsible for other Duties/Projects as assigned by business management as needed.
Work Experience: * 4-7 years Marketing experience. (Required)
- 4-7 years Experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods, with a focus on Marketing, Product Management or Sales. (Required)
- Cross Functional Relationships (Required)
- Negotiation (Required)
- Marketing Strategy (Required)
- Communication (Required)
- Presentations (Required)
- At least 18 years of age
- Legally authorized to work in the United States
Travel Required: No
Washington Pay Range : $140,200.00 - $189,700.00
The pay range above is the general base pay range for a successful candidate in the state listed. The successful candidates actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay may be above or below this range. At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employees eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance, while Retail and Business Sales roles are eligible for monthly or quarterly sales incentives. And since we are ALL owners, EVERY employee at T-Mobile is eligible for an Annual Stock Grant. For information about T-Mobiles amazing benefits, check out (link removed)
Never stop growing!
T-Mobile doesnt have a corporate ladderits more like a jungle gym of possibilities! We love helping our employees grow in their careers, because its that shared drive to aim high that drives our business and our culture forward.
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T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.