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Medical Marketing Leader (m/f/d) for Hospital Patient Monitoring
Location:
DE-Bblingen
Jobcode:
2491526
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Job TitleMedical Marketing Leader (m/f/d) for Hospital Patient Monitoring
Job Description

Your role:

Develop and execute a medical marketing strategy to support Hospital Patient Monitoring (HPM)
Plan and execute marketing programs (campaigns, promotions, peer-to-peer education, congress activities, association relations, internal education sessions, and advisory boards) to achieve brand objectives, strategies, and sales targets
Lead the medical downstream marketing team for Hospital Patient Monitoring
Work collaboratively with cross-functional teams to accelerate the adoption of HPM Clinical Applications
Collaborate with medical affairs and regional and zone marketing team members to develop a comprehensive understanding of thought leaders, key accounts, regional opinion leaders, and influence networks
Support launch activation for both new and sustaining products/solutions and services
Develop sales enablement tools and messaging to support sales teams including the application of medical underpinning of value propositions and standard presentations for clinical leadership dialogues
Support Philips competitive squads and sales enablement teams with medical competitive assessments, proposed counter actions, objection management, and winning strategies
Collect market and customer feedback in collaboration with the Intelligence and Marketing Strategy team to support continuous improvement and inform future marketing strategies.


You are the right fit if:


Strong clinical background

Extensive experience working with high-level medical thought leaders

Exceptional collaboration, partnership, and strategic thinking skills

Ability to manage multiple projects across multiple regions and products

Excellent communication skills, including the ability to engage with world leaders in cardiology

Expertise in medical marketing, clinical marketing, and managing key opinion leaders

Experience with global thought leader management

Fluent in English


About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

Learn more about our business.

Discover our rich and exciting history.

Learn more about our purpose.

If youre interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.

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Philips

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